When you decide to have a blog on your online store, there are many different directions you can go with it. The key is to make it a educational and useful to your customers vs. a distraction.
10 Tips for Your WooCommerce Blog
Here are 10 tips that work for any blog, but with thought, can specifically help you with your online store’s blog.
It is recommended that you have at least 3-5 links in your posts that link to other posts on your website. This will help the search engines and Google to better understand your site structure and content. Of course, the more content you have, the easier it is. Even if you can do one, that’s good.
Of course, linking to your products where appropriate is an obvious plus.
If you have widget areas in your footer and are struggling to fill that last space, consider placing a navigation menu there as well with important links like About, Contact, etc. It may seem redundant, but it allows people to move to other parts of your site without having to scroll to the top again.
This is especially true for your customers. Make it as easy as possible for them to find the product they are looking for with the least amount of clicks.
When adding your about page to your navigation bar, don’t bury it at the end or down in the footer somewhere. Today, people want to know who is behind the blog, so make it easy for them to find it. Even if you don’t think people are interested in you, they are, and that is why they are reading your blog.
And when it comes to you as the owner of the online store, or including your team, people also want to know about you. Unless you are some well-known big-box online retailer, the first time someone lands on your site they may want to know who is running this store before they drop a dime.
Did you know that you can create a post that will stick to the top of your archive pages? It’s not always recommended, since you do want that page to have fresh content, but if there ever is any reason to do this for a short period of time, just go to your Publish settings on your post and under Visibility, you will see an option: Stick this post to the front page. It’s a simple as that.
Of course the same goes for any of your product specific posts. This gives you more control over the time-span that you may want to focus on a specific post.
One of the reasons people may not be sticking around on your blog is you don’t tell visitors who you are and what your blog is about—right away. This is a common—and deadly—mistake. Pull up your blog’s home page and ask yourself this: If I were a first-time visitor, would I know exactly who this blogger is and what her blog is about? Within 2-3 seconds? Because that is typically how long you have to capture your attention-disordered reader.
And when they land on your online store for the first time it may be your blog. Sure the focus should be on your homepage, but make sure they don’t have to leave your blog to get an idea of your brand.
Sometimes when you are just starting your online store’s blog, you don’t know what share buttons to place. Consider those buttons that readers click on to follow you. Before adding those buttons to your header, sidebar or footer widgets, think first. Are you active on each platform that you are adding? For example, if someone clicks on the Twitter icon, will they find your last tweet was 4 months ago? If so, likely they won’t want to follow an inactive account. Don’t add them just because they are shiny and look cool.
Also, once you have asked your customers to connect with you on social, this opens up a new line of communication for them. And trust me, they will use it in a mix of raves about your product to complaints. So be prepared.
Have you been told that telling a story in your posts will increase readership and discussion? If so, be careful. Storytelling is not new, it’s been around since the beginning of time. And it will really depend on your blog and if it works. If someone comes to your blog for “how-to’s” will a story add to the content or distract? Also, you don’t need to tell a story in every post. In the end, make sure that storytelling work for you—your content and your readers.
As a store owner consider the opportunities. There are stores about your business and your team. There are customer stories. And there are stories on how other customers have experienced your products.
8. Post Dates
If you have chosen to not show your dates on your posts, you may want to rethink this. Even when you think the content is not time-driven, there could be one small fact within the post that is outdated and would lead the reader to the wrong information. This is especially true with any posts written about technology.
And for product releases, etc., of course dated posts are essential.
When scheduling posts while you are on vacation or an extended time away, consider this. Unless you have someone watching your store, uou need to be careful that your posts don’t entice readers to comment by asking questions at the end, since it may be awhile before you can recognize their comment.
10. Repurposing and Updating
Lastly, if you are blogging, revisit your posts. They may need minor updates. Or perhaps, they could be entirely rewritten. Or perhaps that post would also make a great video or podcast, or visa versa. In any case, there are tons of opportunities to repurpose. I will soon be linking to an upcoming post with even more insights on this.
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