I have written a few posts on this and even shared a couple of lessons. But when I made the switch to Social Web Suites, it occurred to me that there are certain things I have learned not only from my own scheduling, but from watching others do this.
5 Things To Think about When Scheduling Your Social
This isn’t the first time I have pointed this one out nor will it be the last. There are some things that just aren’t as evergreen as you think they are. It’s obvious that posts about upcoming events have a very limited life, and event recaps can become old news quite quickly, too. In my space, it can also be things like newly released versions of WordPress or even plugins that you might not want to share for a long time. Whatever the case, it takes some work to keep these wrangled, especially if you blog a lot. I’ll be the first to admit that some of my own have slipped through the cracks, but none as blatantly as I have seen others share. One thing I love about Social Web Suites is that you can set a post not to be auto-shared, or even better, select one specific time period when it can be shared.
New Blog Posts that Are Old
Another mistake I see a lot is this. Someone has created a custom tweet introducing a new post, or perhaps a new podcast. But they leave it that way so it is shared for months to follow. It can be confusing and frustrating for your readers who closely follow to click on what appears to be a new post, but come to find out it’s several months old, and after reading it a bit, they realize they already had done so. So respect your readers’ time.
Too Much, Too Soon
How many blog posts are you have archived on your site and how often do you share them? I get it that social goes by quickly, and not everyone is glued to any one social platform. But I see too many people sharing their stuff too often. Sure, Twitter is especially a fast moving platform where things are missed, but seriously, use a little common sense. On the day of the post, you may share it a few times as a new post. But the older ones? To get a good indication of what people are seeing, go to your own twitter stream and scroll through it.
Really Old Posts
This touches a little more on dated content. You are going to have two kinds of content. Some are evergreen and last a long time. Others, not so much. I see some posts shared that are 4-5 years old and the content reflects that. Other times, a post that old may have five solid writing tips that still apply. I recommend this. Instead of reposting it, repurpose it as a new post. I talk a lot about that in this post. That way, the time stamp on the post doesn’t hint at outdated content.
And decide how far back you want your auto-shares to go. For example, Social Web Suites lets you choose. Myself, I do it for a year. But I still go through the last year and weed out anything I feel is too dated.
It really boils down to a combination of good old common sense and a decent marketing strategy. Though, auto-sharing shouldn’t be a way of avoiding a lot of work, I feel that is what many use it for. Instead, use it strategically while still saving time and increasing productivity.
Maybe the golden rule should be: Auto-share unto others as you would like to be auto-shared to.
It also depends on the tool you use. Check out my post on Social Web Suites. It will give you a good idea of how to build up your own strategy.
An audio option for this post.