I asked my friend Chris Lema from Nexcess to encapsulate his immense knowledge of creating products by sharing with you some tips on how you can best prepare your WooCommerce site for a new product launch.
- The importance of your homepage
- Giving social proof that others are purchasing
- Making good use of those testimonials
- Remembering the power of your checkout page
Four Tips to Prepare Your WooCommerce Site for a New Product Launch
So let’s say that you have a new product that you want to launch on your Woocommerce store. It’s a new tee shirt, it’s a new online course, it’s something new and you want to promote it. And of course the question is going to be how do I do this right? What’s the best way to do this? And what I want to do is just walk through quickly over the next few minutes a checklist that I use that can help you. Something that you can use and just as a rule of thumb, just go okay, check, check, check, check. I’m good.
Now, I should mention this content is exclusively for my friend Bob over at bobwp.com. And if you have not checked out bobwp.com and all of the other ecommerce advices tutorial that he has over there, you should do that, all right? Not just this little quick video but all the rest. Now let’s get into best practice or top tips on how you prepare your site to launch a new product.
The importance of your homepage
The first question is is it prominent on your homepage? I know so many people do all this work when they go into the product page itself, which means you’re going into the shop and then you’re looking for the product. It’s a feature product and they go in and that’s where they spend all the time. Hold on, friends. Like seriously, if you’re not using the top banner as an alert, notice if you’re not using the hero image, if you’re not using some part of the main homepage to say check it out, something new. You know that we all suffer from the shiny new syndrome. Oh my gosh, it’s something shiny. It’s something new. I want it. Leverage that. And that means you don’t want people searching for it. You don’t want people to have to look for it. Make it available.
That top little banner could just simply be like hey, have you heard that we have this new thing here? Or you could change your hero image for just a week or two. Coming soon and then when it’s launched, it’s now here. So think about your home page. That’s check number one.
Giving social proof that others are purchasing
Number two, there is, and there are variety of different plugins that do this, but there is a little way to get a tool tip to pop up on your website, tiny little bit of code that basically tells people when other people have made a purchase. And if you can put that in there for your website that basically just lets people know, hey Jim from Escondido just purchase Boba. Susie from San Antonio just bought … What you’re doing is, again, because of the way in which our attention is managed, we see something changing somewhere on the screen, we’re look at it and we’re like oh, oh. And two things happen at once.
Number one, it draws our attention because it’s shiny, it’s different, it’s new, it’s changing. And the second thing is you’re getting all sorts of social proof and trust. Like oh they bought it, they bought it, they bought it. Ooh, I should buy it too. So if there’s a way for you to promote the fact that people are currently purchasing this or have just recently purchased this, that’s a big deal.
Making good use of those testimonials
Number three, you know I’m going to tell you this. Because you know this already, I’m not giving you rocket science. This is stuff you should know already. Testimonials. Please. If you have anything other than a tee shirt, and if you have a tee shirt, you’re selling a tee shirt, by all means get testimonies from other tee shirts, especially if you’re using the same brand and everything else.
But if you’re talking about online courses or membership levels, go to people that have already bought things like this. You may be rolling out a new course, but that doesn’t mean people haven’t taken your other courses. You may be putting out new digital content, but that doesn’t mean you haven’t put old digital content, other ebooks or other things out. Go to those folks and get information.
And if you, by chance, if you launched a prelaunch of your course or your ebook and had early people review it, get those quotes. Those are the best. But get testimonials so that people go oh yeah, this is great, this is perfect. Because you can put that on the homepage. You can put on the product page. I’m gonna give you one more. But use those testimonials to help people overcome their like, is it really worth it?
Remembering the power of your checkout page
And then by fourth and big one is go to your checkout page. And you’re thinking checkout page? Yeah. Just because you’re excited about your new product doesn’t mean someone else isn’t excited about another product of yours. So they’re looking at another product and they go yeah, oh I liked to ebook. It was written two years ago, but I like it. A just friend told me and recommended it to me. And so they buy it, they go into their cart, then they go into their checkout and you’re not going to use that minute to say, hey, ooh, heads up. Hold on one second. Hey, we have a new ebook, a new course, a new tee shirt, a new something. You may want it right now. Use your checkout page to promote, to pitch, to offer, and to inform people that you have something new.
That’s my checklist. I hope you’re launching a whole lot of new products coming up.