Every once in awhile I tend to go back to the basics. Over 10 years of blogging, 7 of them here on this blog, I have shared long and short tips. They are always good to revisit and to help those you are just starting their journey. So I pulled together a few for today’s post.
1. Help Your SEO with Links within Your Blog
Try to include a 3-5 links in your posts that link to other posts on your website. This helps the search engines and Google better understand your site structure and content. Of course, the more content you have, the easier it is. Even if you can only do one, it will help.
2. Add a Menu to Your Footer
If you have widget areas in your footer and are struggling to fill that last space, consider placing a navigation menu there as well with important links like About, Contact, etc. It may seem redundant, but it allows people to move to other parts of your site without having to scroll back up again.
3. Make It Easy for Readers to Learn More about You
When adding your about page to your navigation bar, don’t bury it at the end or down in the footer somewhere. Today, people want to know who is behind the blog, so make it easy for them to find it. Even if you don’t think people are interested in you, they are, and that is why they are reading your blog.
4. Making a Post Sticky
Did you know that you can create a post that will stick to the top of your archive pages? It’s not always recommended, since you want that page to have fresh content, but if there ever is any reason to do this for a short period of time, just go to the Publish settings on your post and under Visibility, you will see an option: Stick this post to the front page. It’s a simple as that.
5. Revisit Those Short Posts
If you write shorter posts a lot, you may want to revisit them. Find out if there are any new ideas floating around on it or a way you can add to it to create a new post that is meatier, richer and more helpful.
6. A Thought on Hot and Controversial Posts
If you choose to write a post on a hot and controversial topic, be prepared for an onslaught of varied and passionate opinions in your comments. Most of all, be open and don’t get too defensive or start deleting comments. Sometimes there is a fine line between someone standing up for their own beliefs and what you may consider as being rude. But remember, you started it.
7. Who Are You?
Try to keep your photo up to date. There is nothing more frustrating for some who finally meets you in real life to have to do a double-take and a quick glance at your name tag to realize who you are.
8. Don’t Give Up on Your Blog
When life happens, sometimes our blogs get ignored. Sometimes things take over your life or focus suddenly changes. When this happens, it’s important to consider how big a part of your personal or business life your blog is—and whether you really want to give it up. If this has happened (or is happening) to you, don’t think there is no way to bring it back to life and that people have forgotten about you.
9. Do a Share While You Are There
If you have sharing buttons on your posts, here is a tip. We often find ourselves revisiting old posts for various reasons. Maybe we need to update something that was said there. Or we are replying to a comment. When you are done, simply use your share buttons to share your post while you are there. It’s a great way to periodically revive an older post.
10. Closing Comments
If you are finding that a lot of SPAM comments are making their way onto your blog, don’t be too rash and suddenly close all comments. First look at options, including plugins like Akismet and others. And remember, yes, a lot will be dropped into your SPAM folder, but don’t worry about those. Marking them as SPAM often helps the plugins work better. If you are finding good comments dropping in your SPAM, it might be time to revisit your settings. Lastly, don’t close comments just because some big blogger has done it … it’s never good to just blindly follow the crowd. And making your blog a one-way broadcast channel should be the last measure.
A Couple Bonus Tips for Those of You Who Are Starting to Monetize Your Blog with Affiliates Marketing
Bonus 1. Transparency and Affiliate Links
If you use affiliate links in your blog a lot, make sure to put a disclaimer somewhere on your site. I choose to put mine in my footer. But I am not trying to hide it there either. There are plenty of times where I address the fact that I use affiliate links in other posts and pages on my site. It shouldn’t be a secret. Remember, transparency is good.
Bonus #2. Use Affiliates Strategically
And speaking of affiliates, if you find yourself piling them into your sidebar, header or footer, you may want to reconsider how you use them. People are less likely to click on a simple ad. Instead, add them into your posts as simple text links. Find creative ways to include certain products or services within posts, whether it’s in a review of the product, or one you are simply referring to in the content of your post.
The Tip of the Iceberg
As I said, there’s a lot of these all over on our blog. Have a topic you are wanting to learn more about. Give our site a search and if you don’t find it, leave a comment and we’ll make sure and get it on our list.