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Do you ever get the feeling that something needs to change?
First off, this podcast isn’t broken. I just felt it was time for a change. I have loved interviewing dozens of eCommerce experts over the last 142 shows. It’s been amazing. I just feel the need to twist the podcast up a bit. To move from the conventional interview to a new space.
I don’t want to change the focus (that focus being WordPress, eCommerce and monetization).
What’s Led Up to Now
We created our first eCommerce site way back in 2003. It was a stock photography site. After that experience, the next adventure was diving into the membership site phenomenon, which was shortly after my entrance into the WordPress space 12 years ago.
Although I touched on eCommerce in several ways over the early years, it wasn’t until the release of WooCommerce in 2011 that I started to seriously dabble in the space.
After the inception of this podcast in March 2016, I dove deeper into the eCommerce space in WordPress, interviewing smart eCommerce peeps, writing tons of content around eCommerce, and absorbing all the research my brain could handle. As a result, I’ve learned a few things.
Here and Now. An Editorial Podcast.
Officially, as of today, this podcast is an eCommerce editorial podcast. Simply stated, I am going to share what I have learned, what I am learning, and how it affects WordPress and eCommerce. It will be filled with facts, reflections, stories, insights and, if you know me, some humor along the way. And of course, what’s an editorial without an opinion?
I’ve Always Been a ‘Why’ Kind of Guy
On this blog and podcast, I have written a lot of content and shared expertise from others on how to do stuff. But scattered through the how has been the why.
Over the last few years the realization of how important the why is has risen among the experts. Heck, I think there is even a book written about it. Now I’m not trying to toot my horn, but it’s been a part of my teaching for years. In fact, when I first started doing coaching and training in WordPress in 2000, I often had people telling me they appreciated that I not only told them how to do stuff, but why the heck they should consider doing it.
That is what this podcast will focus on. They why. Why customers do what they do. Why we as site and store owners do what we do.
A Different Approach to Accessibility
I am a huge proponent of transcripts. In a perfect world, every podcast would have transcripts. But limited resources can get in the way.
What I have learned from having transcripts is this. They are great. They are needed. But something gets lost in the translation. There is an art to writing a post. There is an art to doing a podcast. Sometimes they don’t always blend.
My plan is to write a post. Then I will record the podcast. The post is not a verbatim transcript. Nor is it used as a script. It might guide me during the podcast, but I might go on a tangent or two.
And We Are Off
When the schedule is up and running, the podcast will publish on Fridays. The first one is scheduled for March 22. It’s the perfect way to end your week. But heck, you can listen anytime, right? It’s still audio only, just beca!se that is what I truly feel a podcast is.
I’m hoping you will continue to listen in, or perhaps give it a try. Subscribe to it and if I am doing anything to help you, give you something new to ponder, or even a slight chuckle now and then, I’ve done my job.
So here we go, a new leg of the podcasting journey for BobWP.
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