How to Make Google Analytics Easier to Understand on Your WooCommerce Site

I have been using Google Analytics for years. Sure, there are other solutions out there, but it has served my needs well. In fact, modifications on both the design of our site and our content have often been the result of using analytics to understand what our visitors and readers are doing when on our site—and what they like.

But I know for new users, it can be overwhelming. You log into your account and then comes the deep dive into the Google Analytics’s navigation. It can take some serious time to wrap your brain around it.

At the end of the post I will point out how it works so well with WooCommerce. Of course this plugin would be an asset to any WordPress site, and I will go through the basics to give you a broader idea of what you will find.

Analytify: Making Google Analytics Easy is a whole new way of looking at Google Analytics in your WordPress dashboard. There is a free version, but in this post I want to focus on Analytify Pro.

Watch this video and / or read the post.

When you first install it, you will need to connect it to your Google Analytics, which is easy to do:


The next few steps are for setting up what reports you want to show. You have three options.

Front – this allows you to display stats to specific user roles.

Admin – this displays under your posts, pages or custom post types.

Dashboard – choose what to show in the dashboard of your WordPress site.

Depending on which one you are setting up, you will be able to show specific reports, control which user roles can access them, toggle off and on post and pages, and exclude any posts or pages.

front admin dashboard setups

There are a few advanced settings as well:

advanced settings

The Reports in Your Dashboard

First let’s look at the overall dashboard, which gives you detailed data displayed in a way that is much easier to make sense of at a glance vs. looking in your GA dashboard. I’ll break it up into the panels we have selected.

Filtering and Additional Views

At the top of the page, you can filter your stats by dates and you have three shortcuts to a more expanded view of Real Time, Demographics and Search Terms.

dates and expanded reports in menu

Real Time Stats

I have always liked checking out the real time stats that GA gives you. Displayed is a simple view of what is going on. And as it does in your Google Analtyics account, the numbers change as you are viewing it.

And at the top of this page you are able to filter by date for all the reports on this page.

real time stats

If you want a more detailed view of these, you can choose the menu up in the corner.

Visitors and Views

Next we see a nice chart that can be viewed by lines or bars.

visitors and views

General Statistics

I really like the birds-eye view that you get here and the comparison from a month ago. This information is something I like to be able review quickly so having it all listed in this one spot is great.

general statistics

Top Pages by View

This is something that I like being able to check while I’m in my dashboard. Access to this gives me a lot of data for repurposing content. And the ability to easily filter date span for this here makes it even more useful to me.

top pages viewed


Some very useful information displayed for easy viewing:


System Stats

This is one stat that I always find interesting and it gives you your browser, OS and mobile statistics.

system stats


You always want to see which keywords are working for you and which aren’t. Having access to these readily really helps. (I have yet to set these.)


Social Media and Top Referrers

More helpful data:


What’s Happening

I thought this was an interesting stat. It pulls in your top pages and tells you want is happening. They show you how many entered in the post, and how many of those exited that same post from your site. Fascinating stuff.

whats happening

For example, let me disclose a stat of ours. The first page is our homepage. 50% of those who land there are moving on into the site.

The second one is a post on WooCommerce variable products. As you can see, people find this more specific post, it, read it and leave. This is typical for our site. Most of our readers are searching for a single solution and when they find it, they consume it and move on with their life.

comparison of whats happening with two pages


There is also an option in the top menu to view demographics. I am sharing our actual  numbers and stats:


Front View for User Roles

If I want, I can add the stats to the front-end, to show at the bottom of the post. You can set these for specific users and stats.

Here I have set them for administrators only:

front settings

I will now see the icon as the end. (Of course, only administrators will see it when logged in to any post.)

icon on post

And if I click, it tells me which reports are available to my role.

open up icon at end of post

If I click on this, a window opens with the stats:

stats on front end

Now you can view several view options based on user roles.

Adding a Stat to a Post

If you wanted to manually add a single stat to a specific post based on user role, you would open up that post and insert a simple or advanced short code.

add simple shortcode

Let’s say I want to put the number of page views of a post for administrators only, and place it at the very top. I would use the insert tool and choose the metrics and who it will be visible to.

views for adminstrators only

Then I would insert have this short code:

shortcode inserted

And if I were to look at the post while logged in, I would see that number:

number of views listed on post

Since that number is lifetime views, you may want to get a bit more detailed on what you show there. With the advanced short code, you can put in many more parameters for details.

advanced shortcodes settings

If I am logged in as an administrator, I will now see these stats at the top of the post:

stats on post

Stats for Post, Page or Custom Post Type in the Dashboard

For added convenience, anytime you are inside your dashboard on a post, page or custom post type, and have admin enabled on the settings, you can see your stats for that specific post or page. This is a huge time saver.

At the top, you will see a button that can click that will take you down to the stats on the editor window.

view stats button on post or page

And if you click to view, you will see the full stats as you did for your site, but only on the existing post or page.

stats on post or page

WooCommerce – Enhanced eCommerce Google Analtyics Tracking

We talk about WooCommerce a lot on our blog here, so this is something I’m sure many of our readers will love. As you can imagine, with what you have seen with this plugin so far, this covers quite a bit of WooCommerce analtyics helpful in managing and growing your online store. For example, it can track the number of times a product gets an impression on the homepage (shop page), archive pages and related products. You can see further details of those clicks as well.

It also shows you how your coupons are being used and their conversion rates. You can also see how many transactions were made using coupons. The total refunds stat helps you analyze your coupons for better metrics the next time.

There are other important tracking metrics, such as country, checkouts and purchases. You can also view product performance and behaviors based on product revenue, cart-to-detail rate, unique purchases and buy-to-detail rates.

Lastly, with the integration of google analytics tracking, you can better measure your shopping behavior funnel.

woocommerce analytics

Google Analytics Campaigns Manager for WordPress

If you use UTM parameters to track your campaigns, you are going to like this add-on.

Analytify has a UTM tags URL generator that you can use. Once you have those in place, the UTM Campaigns Dashboard lists all of your campaigns, including names and the corresponding, detailed statistics. This easy access is so much more helpful than having to dig in your Google analytics dashboard.


Google Analytics Goals

When it comes to tracking conversions using Google Analytics, it’s all about goals. Of course you will create those in your GA dashboard, but once you do, the Goals Dashboard simplifies the data in a way that will help it make more sense to you or anyone else who has access to your analytics.


Email Notifications

If you want to email your clients or someone else the analytics on a specific site, you can set up weekly or monthly reports to go out automatically. The screenshot shows you all that you can send and you can choose from any of the set of metrics, including but not limited to general statistics, top pages, and keywords. The email reports are nicely formatted and designed for easy reading.


Final Thoughts

As you can see from this post, Analytify has taken those cumbersome metrics you constantly dig for in your Google Analytics dashboard and brought them to your WooCommerce site in an accessible, easy-to-read format. As someone who pays attention to my stats and uses them to inform decisions, I was so impressed with how all this works that I have decided to use it myself as a tool to improve my workflow.

There are several options for licensing in the pro version and add-ons can be purchased separately or in bundles. I encourage you to check out their Pro version and get a firm grip on your own WordPress sites analytics.