I don’t typically talk about the biz side of things a lot on this site as there are plenty of blogs that touch on it. But a few tweets awhile back got me thinking about my own experience when I created a new WordPress service, or product (the latter being few and far between for me).
And I see a lot of people tapping into their blog audience for feedback if they are toying with the idea of a new product or service.
Before you dive into actually producing and/or offering the product or service, a tool that will give you decent feedback is a post about it. In fact, I have done just that.
Typically you explain where you have found the need, why you are going to do what you are doing and how you will fill it. Sounds pretty simple, right?
The Variables of Interest or Feedback
So here’s the deal. The three biggest pieces that will at least get the ball rolling on this is:
- The size of your readership
- The number of devoted fans vs. fleeting fans
- The right audience for your product or service
Let’s set one more thing straight. If you are thinking your blog post alone will do this, sorry my friends, you are going to need more outreach than that. Through your list, on social, etc,. Making sure you drive people to the post.
In the worst case scenario, no one comments at all. No feedback. Or the feedback you get is negative or slightly encouraging. The issue here could be one of these:
- Your product or service really sucks for one reason or another
- It’s just blah, the same old stuff, and you doing it doesn’t make a difference
- You are asking the wrong audience.
We all assume our blog audience is the right audience. Not always the case.
A Lot of Interest
You feel you hit the jackpot. Comments are positive and everyone is saying this is a much-needed product or service. Or it may be that you are finally offering it. Sign-ups for more information are flowing in. Your post on Facebook got 500 likes. You are ready to rock.
Then you launch, and hardly anyone buys it. Was the launch done wrong. Were the expectations you promised not met? Or did those people just shout out to merely support you? Or a mix of all three?
A Blog Post to Gauge Interest is a Good Tool. But Not Always Dependable.
The point here, obviously there is a lot more research and work to be done than merely writing a post. I’ve experienced it myself. Others I have talked with have also gone the route and were disappointed. All I’m saying here is don’t rely on the post to be the make or break in the early stages. There’s lots of work to be done beyond those written words.