I don’t use the word easy a lot when it comes to plugins. In fact, some of my favorite plugins I can safely say are intuitive and once you have figured them out, yes, easier to set up. But let’s face the facts. They do take some setup.
Other times, there are plugins that just do their thing. In fact, many I have used, tested and reviewed in the past you simply install and they start working.
Between those extremes are another category, the ones that have very little setup. Just a few tweaks and off you go. The WooCommerce extension for Yoast SEO Premium is one of those. But yet it’s very powerful. What you have to realize is that with plugins like this, they are doing all the work for you (which is basically what every plugin should do). A lot of the power behind them are their inner workings. It’s just your job to set the basics and let it do its thing.
Yoast SEO: WooCommerce Plugin
This is it, folks.
1. On the Yoast configuration page, they explain this as a feature to help you improve the output of Schema and OpenGraph markup, allowing better sharing, specifically on Facebook. You will only be able to set these if you use product attributes on your WooCommerce products. If the one you would like isn’t there, just create it. The cool thing about this setting is that often you are missing rich snippets, an important piece to SEO and your online products. This plugin generates the schema data that you need. It just happens.
2. Breadcrumbs are another huge plus for eCommerce sites. As my friend Rebecca Gill, SEO expert says, “Breadcrumbs are Eaten.” In other words, breadcrumbs are excellent for online stores. This will replace the breadcrumbs that are output via WooCommerce. As Yoast admits, his breadcrumbs are tastier because they are customizable and thus, get better results from the search engines.
3 & 4. Yoast defines these two as simple options. To quote from their configuration page:
To avoid overcrowding your product page’s backend with a lot of columns, there’s an option to remove the Yoast SEO columns. And if you want the WooCommerce metabox to show up above the Yoast SEO metabox, select the second option.
Now do you see what I mean? A few settings and the inner workings of this plugin will do its thing. If you are like me, anything that can make SEO simpler is a plus.
Of course, this isn’t the magic bullet for your online store, as you need to make sure you are optimizing your store and products in other ways. To learn more about that, check out our podcast episode: