Podcasting takes some work. What doesn’t, right?
You may have been considering a podcast for your online store. But, of course, there is the question of resources. Do you have the time? Do you have the budget? Will anyone listen to you?
There are so many decision to make. And when it comes to your online store, you need to focus on your products and customers. And that can take some serious strategic thinking to get it right.
On the other hand, there is the fact that if you are using WooCommerce and, of course, WordPress. The latter is a good start and the reason you may want to have a podcast.
5 Reasons to Have Your Podcast on WordPress and WooCommerce
Owning Your Content
You have complete control over all your content: from your podcast itself to your show notes, transcripts and everything else. Although podcasting platforms may seem much easier to create and maintain, you will have more limitations when it comes to marketing your podcast. Also, be aware of their terms of service as you may not own your content as much as you think you do.
Flexibility of Site Layout
There are thousands of themes in WordPress you can use to build a robust and professional site for your podcast. There are also themes that built specifically with podcasts in mind. And if you want to get real creative, you can use a page builder like Beaver Builder. In any case, creating and organizing content for and around your podcast will be much easier and more user-friendly.
Marketing and Promoting Your Podcasts with Plugins
There is a plugin—both fee and paid—that will do just about anything when it comes to WordPress. Some plugins are related to helping you set up your podcast for feeds and organization like Seriously Simple Podcasting Plugin or PowerPress Podcasting Plugin by Blubrrry. Others can help you with your podcasting calendar, sharing and subscribe buttons, build you lists, and hundreds of other things that help to get your podcast out to the world.
WordPress, as a content management system, is built for search engine optimization. Whether it’s your show notes, transcripts or other content you repurpose from your podcast, if you follow the basic rules of SEO and provide good content, Google will find you. There are several plugins that can help you, including my favorite, Yoast SEO.
Content Creation and Repurposing
WordPress is a powerhouse when it comes to content. The more value you deliver with your content, and even through other mediums, the more listeners you will have. On podcasting platforms you are limited, but with WordPress, creating additional content, whether it compliments your podcast or is repurposed from your podcast, is limitless.
Of course, this may sound like a lot more work than simply using one of the podcasting platforms out there. And to be honest, it probably is. But if you really want to use your podcast to grow your business or brand, and do it using WordPress, well, you have found the right place.
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