The success of the ads in your posts is an important part of your strategy, controlling their placement is key. We have used Advanced Ads Pro for quite some time in various ways and wrote a post on the plugin here. But I wanted to share with you the features it gives you when it comes to that ever-important.
Sometimes You Need More Than a Shortcode
If you want exact placement, shortcodes can be useful. But only so if it’s on a post or two. If you need an ad placed on numerous posts, or on a specific topic throughout your blog or site, they are just too time-consuming. Advanced Ads Pro plugin offers two critical pieces of control for those times you really need it.
As you can see from this screenshot, you have a lot of options with this plugin when it comes to ad placement. The blue box is where placement goes. This can vary from before or after content, to header or footer bar, to other positions on the left and right of the page.
Now with some of these placements it is straightforward where they will show up. But, for example, if you choose content, it will ask you what paragraph you want the placement to be after.
Then you can fine-tune that placement even more. For this specific one, we not only can choose the paragraph number but whether we want it before or after, and counted from either the top or the bottom. We can also set a minimum length of content.
Except for the position, most of these options will be available for all placements.
Controlling through Content
The other important piece is being able to control the subject of the content. This is done through Display Conditions and Visitor Conditions.
As you can see, there are several ways you can control this content.
For example, let’s say I wanted to have it appear on posts that aren’t older than 1 year and assigned to the categories eCommerce and Content Marketing.
I would set the content age, choose the two categories and make sure it meets both by choosing and.
As you can guess, for all these different conditions you have a lot of options.
The next is visitor conditions. Again, you will see your options here.
For example, if we wanted the ads to only show on desktop or mobile, we would have that option here:
You can also select certain days of the week when your ad appears. And just to make sure any time sensitive ads don’t display longer than you need them to, you can set an expiration date easily.
As I said before, there are obviously several conditions you have to control where and when your ads show up. You can learn more about this plugin on our post here or just visit their site to get started.