You have an idea for a new product. Do you ask your blog audience? Do you see what interest lies deep inside of a Facebook group? What does this feedback tell you?
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Getting Honest Feedback is Tough
I remember when I was creating some of my earlier online courses. I did the typical research to see what was out there, i.e. the competition, existing feedback, etc.
I have seen others seek feedback in various ways such as:
- Writing a post on their blog and asking for feedback
- Sharing their idea on a Facebook group to see if there is interest
- Running a poll on Twitter
From my own personal experience, I found that these never worked well. At least not in the way I had expected.
Where Do You Look for Interest and Feedback?
Here are some of the finer points that can reflect on that feedbac:.
- The size of your blog’s readership
- In the case of Facebook, the group/follower size
- The number of devoted fans vs. fleeting fans
- The right audience for your product or service
The number of your blog’s readers is not a solid determining factor. In fact, it depends on your blog. If you talk about a lot of different stuff, how much of your audience will be in the niche crowd that finds interest in your new product?
On the other hand, if your blog is focused down on the subject area that revolves around what your product will provide a solution for, this audience can be more relevant.
Facebook Groups and Twitter Polls
First the groups. Even though a group on Facebook is seemingly a target for your product, these groups are a wild card. Chances are you will find yourself in the midst of people who are seeking answers to specific questions rather than responding to a potential solution.
And with a Twitter poll, well, that can be like throwing something against the wall and seeing if it sticks.
Are They Really Fans?
Your hopes in seeking this feedback sit alongside the question of whether of those responding to you are truly your fans or fleeting fans.
Sometimes you even find that the people who you thought were loyal fans will step back at the prospect of shelling out some cash.
The Right People to Ask?
This is the toughest part. Are any of these I mentioned really the right people to get feedback from? Most likely you will need to dig deeper. In the perfect world, existing customers can be a goldmine as far as new products and their potential. But if it’s your first product, you may need to fall back on other resources.
Waiting for That Feedback
Whatever route you take, there is the point that you will be waiting patiently to see what interest there is in your new, potential product.
In the worst case scenario, no one comments at all. No feedback. Or the feedback you get is negative or only slightly encouraging. The issue here could be one of these:
- Your product or service sucks
- It’s just blah, the same old stuff, and you doing it doesn’t make a difference
- You are asking the wrong audience.
As I mentioned before, you may assume that your blog readers, your colleagues in a Facebook group, or your Twitter followers are the audience. But are they?
A Lot of Interest
You feel you hit the jackpot. Comments are positive and everyone is saying this is a much-needed product or service. Sign-ups for more information are flowing in. Your post on Facebook got 1,000 likes. You are ready to rock and roll.
Then you launch, and hardly anyone buys it. Was the launch done wrong? Were the expectations not met? Did those people just shout out to merely support you? Or was a mix of all three?
What’s the Solution?
Obviously, the solution goes much deeper than just asking some people who are easy to access for feedback on your product idea. It can be an easy way out without taking the time to do research, conduct more focused polls or questionnaires, or other various means that take time and resources to come to a more solid decision.
Bottom line: crowdsourcing is great tool. But make it only a smaller piece of the bigger picture.