Online retailers spend an inordinate amount of time preparing for the holidays. They hit us like a tsunami, and then it's over. It's time to start reviewing what went right and what needs fixing so you can make your improvements while everything is fresh in your mind.To help us look at some of … [Read more...] about What Online Retailers Should Focus on After the Holidays
Customer Relationship Marketing
If you are moving into the online retail space, you obviously consider social and what it can bring to the table. When you think of Twitter specifically, certain things come to mind. But it's best to be prepared before diving in.In a podcast I asked Dustin Stout, Digital Media Consultant that … [Read more...] about What Does Twitter Have to Offer to Online Retailers?
It's one thing to be an expert in email marketing. It's another thing to use it to build up your online course about email marketing. Our guest today, Paul Jarvis, has both of them down. I asked Paul to join us to talk about his MailChimp online course, ChimpEssentials and share with us the how he … [Read more...] about The Essentials for Building a MailChimp Online Course
Reaching triple digits in our podcast episodes is pretty exciting. And having Chris Brogan join us seemed appropriate for the celebration of show #100. He is CEO of Owner Media Group, a sought-after public speaker, and a New York Times bestselling author of nine books— and working on his tenth. You … [Read more...] about Talking eCommerce with Chris Brogan
In today's podcast we are talking about Twitter. Not selling on Twitter, but instead how to manage customers on Twitter. Whether they are ranting about your product, your customer service, or, on the flip side, complimenting you, we look at all sides and how you can best manage any situation. To … [Read more...] about How to Manage Customer Relationships on Twitter with Gini Dietrich
In today's podcast, we are talking about using social and forums for customer interaction: the benefits and challenges of running a forum on your online store, as well as creating a social community. And who could help us better than one of the lead developers of bbPress and BuddyPress for … [Read more...] about How Your Online Store Can Benefit From Forums and Social Communities