There are those times when the next pivot in your WooCommerce business is to look at expanding your offerings. But this needs to be done smartly and strategically. Brad Morrison from GoWP has a tip for you.
Extending Your Current WooCommerce Offerings
One tip I’d share with WooCommerce agency owners is to constantly look for ways diversify your service offering, specifically with upsell and cross-sell opportunities. Extend your current services with premium options and offer new, related services to your existing customers. For example, if you sell recurring maintenance or support plans, you can offer a VIP option at a higher price point and give a faster turnaround time? In many cases, you can just tweak an existing workflow instead of having to add staff or incur new expenses.
And if you’re already providing web support, maybe you can leverage your help desk tool and support staff to offer a new white label eCommerce customer service plan to help your clients, customers giving you a new revenue stream. I suggest loading up a spreadsheet with new upsell and cross-sell ideas and then scoring them objectively to see which are worth pursuing.
You can listen to the full podcast with more tips for Woo builders.