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Don’t Hide Behind Your Product or Service


Don’t Hide Behind Your Product or Service

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This is a pet peeve of mine. Being a visible player in the WordPress space, I am inundated with requests to take a look at new and existing plugins. I also keep my eye on what’s happening out there.  Often this all happens on social media. But regardless of the quality of the product, there is one thing that bugs me.

Who are you? ‘Who, who, who, who’?

Now if you are singing that to the song by the Who, that’s cool—as long as you are not just thinking of the theme to that TV crime show, CSI.

Back to the problem. Someone shared a plugin on Twitter the other day. It looked interesting, so I clicked through to the site. Typically, I do two things. I glance at what the plugin does, then I find out who created it.

But more times than I can count, there is nothing about the person, team or business behind it.

Absolutely nothing.

Guess what, people? I am not going to use— or buy— your freaking plugin out of the blue. Even if I really need it. Unless you tell me who the heck you are.

In that last example, I did a bit more investigation and in a roundabout way figured out it was the person who had originally tweeted it. But he didn’t make it easy.

And it didn’t change my mind about using it. Sorry.

Finding Out Who You Are the Hard Way

Another time, I saw a different tweet. There was no link for a handle to the plugin’s Twitter page. Lo and behold, in the description, I found who is created it. Following through to the site I was not kept in the dark there either.

I cannot say if other people are like me or not. But damn, is there some specific reason you don’t want to let me know you are behind this plugin? Do you really think I will snag it up without any proof of credibility? And I’m not talking an about page that says something like:

We are a dedicated team of WordPress developers who really understand your needs and wanted to give you a solution that would make your life easier.

Well, blah, blah, blah.

Now I do understand that very large companies may have more of a challenge with giving too many details, and often many of us already know the brand and trust them. But if you are a company that has dozens of employees, even highlighting the leadership team can help.

Just remember, about pages are important.

Our about page has ranked as high as #20 for views on our site here.

Otherwise, in the whole scheme of things,  you are just another speck of dust in the cosmic universe. So, please tell me, who are you . Learn how to write a more effective bio with our free, comprehensive guide. It will certainly help you and just may put a few more bucks in your pocket.


  1. Scott DeLuzio on October 30, 2017 at 5:28 am

    What are some sites you’ve seen that do this right? And does it matter what type of product it is?
    Also, if you find out who created the product, but that person (or team) was previously unknown to you would that help or hurt your decision to make a purchase?

    • BobWP on October 30, 2017 at 5:39 am

      Hey Scott, yeah, I don’t keep track of them, but I know there have been quite a few plugin sites that have done this. And for sure, it does depend on the product and how the individual customer habits are. I guess I would have to admit, there might be plenty of people who would care less, but for those few that do, well, it certainly would be worth it.

      Let’s take WordPress plugins for an example. With the reputation plugins have and the experiences of the user, people are more careful of what they get because of past experiences that they may have had. Especially if its your business site, or an online store specifically. Myself, of course, if I know the person previously, that is a plus. And is something the plugin developer should take advantage of. Any plus you can add to your product in a huge market is good. Also, for me, there are times when it works to the advantage of the unknown. Yes, I see the people behind it have the experience and know-how vs. some kid in the basement flushing out stuff that may or may not work or be around long.

      And in my example, it’s to the plugin developers advantage if I do get a better feeling about the plugin, as I recommend them all the time and often write about them. I won’t take the time to contact them to find out who the heck they are 🙂

      So in a nutshell, having that about page may not be the magic bullet in sales, but sure will help vs. hinder a sales (in most cases).

      • Scott DeLuzio on October 30, 2017 at 10:23 am

        Thanks for that insight. In my plugin sites I’ve tended to keep my personal name away from the sales pages. I always felt like my name was not really well known, so it didn’t seem like it would be a benefit if someone knew that I built XYZ plugin (generic to not self promote here).
        However, looking at things from your perspective, it seems like I’ve been making a mistake all along.
        – How will anyone get to know my name and associate it with my products if I don’t put it out there?
        – When I did client site development work, I was always honest, open, and fair with my clients. Clients would tell me that they wanted to do business with me because they didn’t feel like I would ever take advantage of them. I’m sort of throwing that reputation out the window and starting from scratch by not leveraging it in my plugin sites.
        Once again, thanks for that insight. I’ll be working on associating myself with my products in the near future.

        • BobWP on October 31, 2017 at 8:37 am

          Yeah, I know what you mean… that feeling of “will anyone care to know me?”. I totally understand but as you said, people know you through your other work and this way you can be connected to the products you are selling as well. I’m glad to hear this has helped and have fun!

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