In episode 10 of the Do the Woo Podcast, Brad, BobWP and special guest Cory Miller have a conversation about:
- iThemes and the celebration of their 11-year anniversary
- What is happening with headless eCommmerce
- Brand awareness and the growth of the direct-to-consumer trend
- BigCommerce’s entering the WordPress eCommerce space
- How store pickup is giving online opportunities to retailers beyond Amazon
What’s New with Cory
We start out the show with Cory Miller, founder of iThemes which is celebrating its 11th year in the WordPress space. Cory talks about what running a successful business has meant to him. It’s a huge accomplishment and something that Cory and his team should be very proud of.
Since I was not able to get either of their eCommerce predictions, nor share my own on the upcoming show where I snag several of them from eCommerce experts attending WordCampUS in December, we give our own predictions today. We agreed that we are starting to see headless eCommerce in action in the WordPress space and expect to see more. We share several thoughts and end with the prediction that this will not replace solutions like WooCommerce, but instead just give people more options when using WordPress.
Retailers and In-store Pick-up
Then we discuss an article that talked about how other retailers have found an antidote to Amazon: buy online, pick up in-store. We talked about other big retailers finding success with this and also how this model will bring options to smaller and local retailers that want to benefit cash from an online presence.
BigCommerce Integrates with WordPress
Lastly, we talk a bit about the latest plugin release from BigCommerce and what this means to the WordPress eCommerce industry. Their tight integration with WordPress is a first for an eCommerce platform, and we agree that this is going to play fairly big when it comes to options for running an online store with WordPress.
Our Tool Picks
Brad – Robot Ninja
Robot Ninja is a wonderful service brought to you by the people at Prospress. It offers automated checkout testing for your WooCommerce store. Although our post is an older one, we did write about it here.
Since we were chatting about online ordering and in-store pickup, I share this plugin that not only lets your customers set up delivery dates, but also pickup dates and times. You can see our post on this plugin here.
Cory – OptinMonster
As a fan of one of the top plugins in the WordPress space, Cory shares this tool that he has used himself for a long time. It helps you grow leads and boost revenue with powerful conversion optimization.