Don’t Hide Behind Your WooCommerce Product

This is a pet peeve of mine. Being a visible player in the WordPress and WooCommerce space, I am inundated with requests to take a look at new and existing plugins and extensions. I also keep my eye on what’s happening out there.  Often this all happens on social media. But regardless of the quality of the product, there is one thing that bugs me.

Who are you? ‘Who, who, who, are you’?

Now if you are singing that to the song by the Who, that’s cool—as long as you are not just thinking of the theme to that TV crime show, CSI.

Back to the problem. Some shared a WooCommerce extension a month or so ago. It looked interesting, so I clicked through to the site. Typically, I do two things. I glance at what the extension does, then I find out who created it. I look for the about page.

But more times than I can count, there is nothing about the person, team or business behind it.

Absolutely nothing.

Guess what people? I am not going to use— or buy— your freaking product out of the blue. even if I really need it. Unless you tell me who the heck you are.

In that last example, I did a bit more investigation and in a roundabout way figured out it was the person who had originally tweeted it. But he didn’t make it easy.

And it didn’t change my mind about using it. Sorry.

Another time, I saw a different tweet. There was no link for a handle to the plugin’s Twitter page. Lo and behold, in the description, I found who is created it. Following through to the site I was not kept in the dark there either.

I cannot say if other people are like me or not. But damn, is there some specific reason you don’t want to let me know you are behind this plugin? Do you really think I will snag it up without any proof of credibility? And I’m not talking an about page that says something like:

We are a dedicated team of WooCommerce developers who really understand your needs and wanted to give you a solution that would make your life easier.

Well, blah, blah, blah.

About pages are important. Otherwise, in the whole scheme of things,  you are just another speck of dust in the cosmic universe. So, please tell me, who are you . It will certainly help you and just may put a few more bucks in your pocket.

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