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Segmentation, Email Marketing, and Amazon Paying to Track You, with Beka Rice

Do the Woo Podcast Episode 24

Segmentation, Email Marketing, and Amazon Paying to Track You, with Beka Rice
Do the Woo - A WooCommerce Podcast

 
 
00:00 / 00:39:03
 
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In episode 24, BobWP is flying solo with our guest, Beka Rice from Jilt and Skyverge.

In this show, I dive a bit more into email broadcasting and segmentation with Beka, who knows her stuff on the subject, inside and out. We also touch on a recent article about how Amazon is paying its customers to track them.

Beka Rice from Jilt and Skyverge

Beka is a prominent figure in the WordPress/eCommerce space. And each time I have had the chance to interview her for a podcast, I can say that what comes out of it is nothing less than amazing.

We had the chance to dive into the newest integration directly in Jilt, the ability to send broadcasts. Needless to say, most abandoned cart services use third-party email services.

But integrating this piece directly into your service makes broadcasting to your eCommerce customers easier and much more seamless.

We take it further with Beka sharing some great insights on how advanced segmentation techniques for email marketing play into this. An example she gives is segmenting by cart size. Interesting stuff.

Beka also shared a huge endeavor this brought to the surface by integrating a service like this directly into their existing Jilt offerings.

Lastly, Beka hints about some cool new stuff on the horizon with their WooCommerce membership plugin via Skyverge. She phrased it as the next evolution of memberships. What we will be seeing is the result of a lot of research and talking to people who are running successful membership sites.

All of this is worth tuning into.

Amazon’s Paying to Track You

Amazon is coming up with a creative way to wiggle their way around privacy. It has been offering $10 for permission to track their customers.

Huh? Woah, where do I sign up?

But seriously, Beka and I chat a bit about this. And to be honest, I think both of us were taken aback. We are sure there will be people that will look at this as Amazon showing that this data is valuable and they are making an effort. But really? Will others follow?

Where You Can Find Beka

You can see all the great stuff being offered on both Jilt and Skyverge. You can also connect with Beka on Twitter @Beka_Rice.

Links Mentioned in the Show

Send one-off emails to your customers and subscribers with broadcasts (Jilt.com)

Why Email Marketing is Important for eCommerce (Sellbery.com)

Why you should segment your emails by cart size (Jilt.com)

Amazon’s $10-a-Person Attempt to Wriggle Off Privacy Hook (ecommercetimes.com)