Follow-ups with your WooCommerce customers is probably one of the most missed opportunities for any store owner. Not following up. And I don’t just mean a simple thank you, although that is important, too.
Just think about it. Every situation where a follow-up email could be the deal breaker, if not for right in the moment, certainly in the long-term. It’s your chance to up-sell them after a purchase. You might thank them by including a coupon for a future purchase. Or send them a nudge or incentive if they abandoned the cart before checking out.
Naturally, exactly what —and when—you send is critical. And that is where the WooCommerce Follow-Up Extension comes in.
The Beauty of Conditional Logic in the WooCommerce Follow-Up Extension
You may have heard me talk about conditional logic before. In a nutshell, it means that something is triggered when something else happens.
If you do this, then this will happen.
And that is how this extension works. But before we dive into the video, just a couple of quick highlights.
The email types you can set up are designed by a specific email function and an action taken by your customer. As you add more extensions, you will find this list growing, For example, let’s say you add the Booking Extension. You will then have the option to send someone a follow-up when they book a session or service with you.
This is where you put the conditions in and what appears here will depend upon your Follow-up type. For example, you can see all the options we have if we select Storewide Email.
Then we can add additional rules, as many as needed.
These are just a couple of examples of your options.
In this older video, I walk you through more settings and features.
Clearly, I have touched just the tip of the iceberg here. In fact, this extension integrates smoothly with many WooCommerce extensions and other plugins.
Also, there are so many ways you can use this extension. For example, it’s a great opportunity for nonprofits who use WooCommerce to follow up with their donors.
A missed opportunity in your online store is something hard—if not impossible— to regain unless you have the right tools in place. And the WooCommerce Follow-Up extension will do it for you.