We all know the importance of growing your email list. I don’t think I have to convince you of that. Whether it’s your business site, online store or you are selling other services and products online, having both the right tools and a strategic plan in place is key to doing it right.
There are many tools for WordPress that you can choose from and MailOptin is worth the consideration when you are making that decision.
MailOptin Plugin for WordPress Helps You Build Your Email List and Send Event-triggered Newsletters
Let’s dive in and see what you get with this plugin.
Connecting with Your Email Service
The first thing you will want to do is connect with whatever 3rd party email service you are using. As you can see here, you will be able to easily connect with MailChimp, Sendy, Campaign Monitor, Constant Contact, Aweber and MailerLite.
Here you find some basic, global settings, including the info that is required to be on the emails you send out via opt-in campaigns.
Once you have created any of several different kinds of opt-in campaigns, this is where you will find them all in your WordPress dashboard.
To give you an idea of the flexibility you have, I am going to take your through each opt-in. In the first one, the Lightbox, I am sharing specific details on the settings to give you a better idea of all that you can do. On the remaining opt-ins, I will share the basic options of each one without going into details as that would make one heck of a long post.
First, you have the choice of a couple of themes (or templates).
Once you have done that, the familiar customizer in WordPress will open up and you will get all of these options specifically for the Lightbox. As expected from the customizer, all changes you make, you see happen there and then you get the option to save. That’s nice for choosing colors, sizes and text.
Simple background and border color options, plus any custom CSS you might want to change.
A nice text editor box to format your headline, as well as several fonts to choose from— and color options.
Description & Note
I am just sharing the one screenshot for descriptions here as these two are the same as you get with the headline customizer.
Here you can change the text in your fields, as well as customize the subscribe button.
You can hide specific elements in this setting and also override the cookie settings that you have set globally that will only affect this specific opt-in. Plus you can create your success message.
As you see here, there are a ton of effects that you can use with the Lightbox.
There are several different options here, depending on how you want this popup to interact with your visitor. I’m not going into each of the settings here, but as you can see, it has you covered with almost any option you would want.
As I mentioned before, I am not going to go through the settings of each available opt-in, but you can see from the following screenshots the themes that are available and what customizations you will have, many of which are similar throughout the various opt-ins.
Customizations for the In-Post
Customizations for the Sidebar/Widget
You also get a widget to add any of these to a widget area.
Customizations for Notification Bar
Customization for Slide In
Once you have created your opt-ins, you will be able to edit them here, clone any to help to save you some time and see any of your statistics.
LeadBank – MailOptin’s Backup Option
MailOptin has a great feature that will back-up all of your leads and conversions. It’s called LeadBank. It will store all that information right inside of MailOptin. This gives you not only access to the info if your email service provider happens to be down, but also you will never lose this data from a third-party service. In fact, you can easily move from one service to another using LeadBank vs. exporting from your third-party email service.
This is an option you don’t often with these kinds of WordPress plugins.
All of the data is viewable and stored here.
Although you can see some basic stats listed on your opt-in list, you can dive much deeper into the analytics and filter this data per opt-in.
Another great feature with this plugin is the email automation for new post notifications. Here you can notify your subscribers (any list or segment from your email provider) that a new post has published on your site. This lets you avoid having to create that RSS feed update via your email provider while still using them to store your list.
First you will choose the campaign type, New Post Notification and select the template.
Again, you will be sent to the customizer to set it up.
There are several settings that caught my eye. I like that you can choose post length, although, myself, I like the option to choose the excerpt instead. Also, the fallback feature is good, as I know many bloggers who don’t use a featured image, or even forget to set them at times.
The Schedule Email Campaign gives you options to send out in a set number of minutes or hours after the post has published.
Here you can change the background color.
There’s control over not only choosing between a text and logo header, but hiding the header completely.
Again, several options for formatting and styling the content.
As you see, some of this is pulled in from your general settings, but you can always change those here.
And lastly, you can send a test mail anytime you want.
As with your opt-in campaigns, you can edit and manage all your email campaigns as well.
A Great Combo for Both Opt-in and Email Campaigns
As you can see, this takes the typical opt-in plugin a couple of steps further by offering both a backup of your list and the ability to create email campaigns for your blog posts. A very nice combination.
With these features I can imagine we might be seeing not only more templates added to the plugin, but there could be some additional cool possibilities with the email campaign around newsletters.
I would suggest you check them out.
This is a sponsored post.