Dropshipping is growing as online store owners look for alternatives to avoid dealing with large inventories and having to create their own warehouse space. And this market continues to grow for WooCommerce store owners.
The Performance and Tools You Need for WooCommerce and Dropshipping
Our partner Liquid Web has filled some great niche offerings around WooCommerce hosting. One of those is dropshipping. Recently we talked about this on our podcast, but I wanted to drill down in this post and show you two reasons you might consider using Liquid Web.
1. The Tools
One of the biggest pieces to this puzzle that Liquid Web brings in is ShopMaster. In a nutshell, ShopMaster makes dropshipping much easier by letting you connect to a large number of suppliers, such as AliExpress, Banggoods, Chinabrands and Gogomall plus more than 100,000 suppliers. Inventory and project management is done in one central location and allows you to integrate with Amazon, eBay and your WooCommerce store.
In addition, you will get other very useful tools that come with all WooCommerce managed hosting, including:
- Jilt for cart abandonment – this is a huge issue for an online store and Jilt brings all the tools to help retrieve those sales.
- Astra Pro WordPress theme – an optimal theme for your online store that includes pre-built websites, faster performance the ability to customize without knowing code. An added plus: it is made for page builders.
- Beaver Builder, a page builder plugin – one of the top page builders around, this plugin gives you control over your site and helps you with online store-specific solutions, such as being able to run a/b tests to find out what works best for your customers.
- IconicWP plugins – a powerful group of WooCommerce plugins that extend variations, adds Wishlists to your site, offers more user-friendly alternatives for products, and more.
Lastly, Liquid Web also adds performance plugins on all their hosting options to help you get started on the right track.
2. The PHP Workers
This is what makes this hosting unique in the backend. You know, that area that most online store owners don’t quite understand, yet know that it has to work like a well-oiled machine.
When I was told one of the big benefits of this hosting package was the PHP Workers, well, I knew enough to know that is a good thing, but not enough to be able to explain it or fully understand it. So I asked Chris Lema at Liquid Web to tell me more…
When a person clicks on a url in their browser, it’s a request that goes to the server to be processed. That link pulls a page of code that must be processed. Sometimes the processing is a call to the database. If that database call has already been made, the server may skip the database call and grab what it needs from an object store.
Other times the call is for images and other files, and the server has to determine if it can pull the resource from cache or it needs to go get the file.
On an eCommerce store, things get even more complicated because the server is determining if the user has been here before (via a cookie), or whether what is in their cart qualifies for a discount based on rules for that store. All of this work is being done via code calls and requests, and in the case of WordPress and WooCommerce, that means PHP.
These are all pretty small but there are many of them. And here’s where it gets interesting. Because your server may have tons of RAM, but that won’t come into play (or be a limiting factor) if all these calls for data are pretty small. And if a call isn’t recent, it won’t be cached. And that’s where your PHP worker comes into play.
Think of PHP Workers as Cashiers
Think of the PHP worker as the cashier in a fast food joint or supermarket. They’re going to do the main work, and they’re only one person. So even if they’re doing lots of little jobs, the line of people waiting is going to pile up. Servers have their PHP child worker settings defined in a web server config and often its 1 or 2 “cashiers.” Why? Because they hope their WordPress installs will be mostly (95%) cache hits (to stay fast). So they “staff” for low volumes of traffic.
But any application (LMS, eCommerce store, membership site) where people are logging in, or where a lot of things are being processed, will need to scale the number of PHP child workers that they’re spawning.
That’s where Liquid Web stands apart from many hosts. Our WordPress sites come with up to 10 workers. Our WooCommerce plans have even more. Which means there aren’t long lines of processes waiting in the queue. And that’s why our servers “feel” faster when running plugins like MemberPress or WooCommerce.
BobWP Recommends Liquid Web for Your Dropshipping Site
If you are looking to get into drop shipping with WooCommerce, running it on Liquid Web will put you way ahead of the game with the right tools and excellent performance. Check out their dropshipping option here and get 69% off your first three months.