In today’s podcast you get the royal tour of how we create our podcasts here at BobWP.
People often ask me what I use to create the WP eCommerce show. And of course, we use the same tools and workflow for our other podcasts as well.
It’s an interesting question. Since I started my first podcast back in 2010, some of the tools have changed while others, not so much. But after reading other posts of what people use and listening to other podcasters, I found that there was no silver bullet. In fact, it’s all over the board.
So as I share this, I’m aware that it’s not necessarily what will work best for you, but rather a bit of insight into how I work things.
The Podcast Intro
This one wasn’t rocket science. I simply purchased some music from The Music Bakery and Audio Jungle. I had used them for my previous podcast and they had a nice selection. But there are a ton of places to get stock music now, so have at it. Once I had my music, I added the intro voiceovers using Garage Band and I was able to add some nice effects.
I also pre-record the intro to the guest, using GarageBand for that as well.
Recording the Shows
For the interviews, I use Ringr. The quality is outstanding, while allowing us to get separate tracks for editing, as well as file type and some other tech specs. Also, it is much more user-friendly for our guests. One click in the browser and an app opens up on the desktop and starts recording. It can also be used easily on mobile if necessary.
I record a backup on my end with Camtasia for Mac. I prefer most times still to use this vs. my audio recording.
I create a scripts in Evernote for the basic intro, sponsor rolls and questions, but stick to the sponsor rolls word for word. Otherwise, plenty of other questions and banter are interjected on the spot. The show notes and questions for my guests are sent to them one week prior to the recording via Google docs.
Recording the Podcast Videos
As you may have discovered with this podcast and another of mine, I also do a video podcast. For this, again, I use Camtasia, whether I am doing major editing or not. For my camera, I use the Logitech HD Pro Webcam C920, Widescreen Video Calling and Recording, 1080p Camera. I also have a tripod to use with it if I want to record at a different angle or somewhere else besides my office. I do have another more professional tripod that I can use as well, but I like this one because it works good on a desktop.
For many years, I used the Audio-Technica AT2020USB Plus Cardioid Condenser USB Microphone with a Dragonpad USA Pop filter Studio Microphone Mic Wind Screen Pop Filter, which, as a great starter mic and lasted me for some time. Just recently I purchased the Rode Podcast USB Dynamic Microphone and it is much better quality. I also made sure to get the Rode PSM 1 Shockmount For Podcaster as well. I replaced my pop filter with the Rode NTWS which I feel works much better and is made specifically for the mic. For both mics, I have used the RODE PSA1 Swivel Mount Studio Microphone Boom Arm.
I did a few interview on location and for my first ones, I went easy and cheap: the Insignia Lavalier Microphone and my iPhone. For the one time, that $20 investment was okay, but it’s something I wouldn’t recommend. When I did a couple of more local interviews, I invested a little more into a couple of Blue Snowball iCE Condenser Microphones. They worked great, picking up just enough of the background noise to prove it was live, but not too much to overwhelm the interview. The downside is they are not very portable, so they aren’t something that I would want to lug around on any long trip. But they serve as nice backups, just in case.
The headphones I use are the Audio-Technica ATH-M40x Professional Studio Monitor Headphones. On that topic I will leave it at that as I did last week’s show about choosing your headphones.
I either create the scripts or get them from the sponsor, add some background music and create these in GarageBand.
The Editing and Final Process
My process is a bit un usual compared to others. I know that a lot of people love Audacity, which I used in my earlier days. But here’s the deal. I have been using Camtasia for Mac for years doing my tutorials and I love it. So I thought, why not stick with that?
After I have recorded, I download my files from Ringr, drop them into Camtasia and go about my serious editing, while adding into and outro music, guest intro and sponsor rolls, recorded in Garage Band and exported as MP3 files. Again, I find that my experience with Camtasia really helps when it comes to any detailed editing. Anything from cuts, to adding in changes, to balancing the volume on both tracks. Once I have that done, I export it as a WAV file and open it up in Garage Band so I can do some tweaks with the sound and balance. There I export it as a Song to Disk, as a high-quality MP3.
Where I Host My Files
Previously I have hosted them all on my Amazon S3 account. But I have since moved to BluBrry hosting. In fact, you can read this post about why I did that, how the migration went and what I am thinking of that service here on another episode of this podcast.
To make sure everything works fine, and gets to iTunes without any hiccups, I use PowerPress from Blubrry. This is one I have used for some time. It works and I’m used to it. I am also subscribed to their Podcast Statistic tools as well. Since I am using their hosting now, I am also using their player.
For social and scheduling, I use Co-Schedule which I have used on this blog for quite some time. It’s one of those tools that once you start using it and get a groove going, even with new options coming out in the form of services and plugins, you already have it down and there’s no use reinventing the wheel.
I create custom graphics for each show and post, with the guest’s photo in it. I also create three custom graphics for sharing with three quotes from the guest, as well as their photo again. For those, I use Photoshop Elements. What can I say? I was a hardcore Photoshopper user for 20+ years as a graphic designer.
I know that there are a lot of podcasters who cannot do transcripts, primarily because of the cost. But we do them and I even wrote a post about that. There is no way in heck I would attempt these myself, so we use Rev.com which does a great job at a decent price, plus excellent turnaround.
Judy does go through the transcripts and does some serious editing without losing the tone. She also adds headings throughout to highlight specific parts of the transcript and break up the long text, as well as bolding some of the key points throughout. We convert those into a PDF that is downloadable using Pages.
So this is the technical side of things. But as you can see, doing a podcast is hard work. Of course, you can outsource some of this which you may prefer, but we choose to do most ourselves, minus the transcribing.
There is so much more than just the recording, editing and the tools you use. Fining the right guests. Marketing, acquiring sponsors, and getting the word out on a consistent basis. You can expect to hear more about that in some future episodes, but that’s all for now.