If you sell products or services, having an affiliate program is a good way to expand your sales. Get your customers and fans to help promote your products or services and reward them with a percentage or flat fee of the sale price.
As an affiliate marketer, I work with many companies that run their own programs. Some choose to use a platform, such as ShareaSale, but not all have the sales volume or resources to do that. I encourage sites that run WordPress to use the plugin AffiliateWP. It’s a solid plugin with a great team of developers behind it.
And best of all, it will easily integrate with your WooCommerce site.
WooCommerce and AffiliateWP
I’m not going to go over the entire AffiliateWP plugin as I have done that in another post. But I want to show its easy integration with Woocommerce, among several other plugins.
First you will choose WooCommerce from the long list of integrations available in the AffiliateWP settings.
Product Affiliate Rates
When you are creating a Simple product, whether physical, virtual or downloadable, you will find an AffiliateWP tab on the product page.
In the AffiliateWP general settings, you can set a global referral type and rate. With each product, you can choose to go with that default, or create one specifically for that product. And if you do not want to have any referral rate on specific products, you can toggle it to disable referrals.
Subscription Affiliate Rates
This plugin will also work with subscriptions if you are running the Subscription extension. You need to be using their Recurring Referrals add-on, which comes with their Professional or Ultimate Licenses.
Similar to the simple product referrals, the recurring referrals have global settings that apply to all of your subscriptions. It also includes how many recurring payments you choose to pay a referral fee on.
As you see here, you can set these same settings for individual subscriptions as well as include the per subscription settings for recurring referrals. Note that you are able to set a different affiliate payout for recurring subscriptions as opposed to the initial commission.
This is slick. You could give a 30% affiliate commission when someone first starts a subscription, and then reduce their recurring payments to a 10% commission.
Affiliates for Product Variations
With product variations, you will get the same options to add a specific affiliate rate to any of the variations.
Product Category Affiliate Rates
There may be a reason that you want to set affiliates by category, if it would save you time and make sense. If you edit any category, you will find the option to add the referral rate. The type of referral, whether percentage or amount will be based on what you have set globally for the AffiliateWP plugin.