I am in the process of moving my subscribers back to MailChimp. This post isn’t about why I am doing that, but, instead, a bit of frustration I had in the process.
If you are familiar with MailChimp, you know that you can add tags to your RSS email showing specific information: full posts vs. excerpts, author name, etc.
My main goal was to have the title, featured image and the excerpt. Seems easy enough, huh? So I added these three tags in MailChimp:
The second one is supposed to pull in the Featured Image. At least, that was my hope. But when viewing, no luck.
When I looked at the documentation for the image tag, it said this:
Related RSS tag: <media:content>
What it displays: In certain feed set-ups, this tag displays the image defined in the <media:content> tag. Child elements like height, width and source URL aren’t editable in MailChimp, but can be included in the RSS feed on your site.
Below, that is appended with this:
To help ensure that MailChimp can view your feed’s images, you can include medium or type information inside the <media:content> tag.
<media:content url=”http://hathaway.edu/example.jpg” medium=”image”>
<media:content url=”http://hathaway.edu/example.jpg” type=”image/jpg”>
I’m sure somewhere in this, it was telling me why it wasn’t working. But as a non-coder, it was Greek to me. So, instead of struggling further with this, I did a bit of research on plugins for WordPress that might help. Yes, a plugin. Now I know there is probably code somewhere I can drop in to do this, but the only one I found worked with full content, and not excerpts. In fact, I could have shown the full content and the image would have appeared. But again, I only wanted the excerpt.
With a bit of research I found this plugin: Featured Images in RSS w/ Size and Position
I installed, activated and set these two settings:
And sure enough, when I did a test email, it worked like a charm.
This plugin also works with Feedburner, Constant Contact, Hubspot, Infusionsoft, Feedly and others. So if you are having this same issue, you may just want to check this plugin out. And if you have been thinking of signing up for MailChimp, check it out.