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How To Set and Use Featured Products in WooCommerce

Featured products allows you to showcase specific products in different parts of your online store. You can control them by toggling them on and off. Add them to the sidebar. Insert a block into a post or page. The options never end.

Adding a Featured Product in WooCommerce

To make a product a featured product there are a couple of ways you can do this.

First, on the product page itself, you can assign any individual product as a featured product.

featured image toggle on product page

Also, on your product listing, any product you have in your store can be marked as a featured product. All you have to do is go to your product list and click on the star. When you rollover it, it will show you if it is featured or not. The full color star also signifies if it is featured. Just click on the star to toggle it off and on.

Show Featured Products in Product Widget

One of the uses you might find this for is if you wanted to show some specific products in a widget in your sidebar or footer. You can use the WooCommerce Product Widget and easily select Featured Products as an option and how many you would want to show plus some other options

WooCommerce product widget with featured products

Featured Product Block

You can insert a featured product in any page or post using the featured product block.

The cool thing about this is you can choose from all your products and search for any product to feature They don’t even need to be toggled as a feature product.

Once you choose it you have a nice display of the product with several options on the side.

Other Themes and Extensions

The featured product can be used in several ways depending on some themes and extensions. For example, in the Storefront theme, the homepage template automatically pulls in your featured products. Other themes that are built for WooCommerce and even page builders will take advantage this feature.


  1. Alice on August 18, 2019 at 12:14 am

    Thanks for your useful guide. I know how to set featured products in WooCommerce now. I also want to set up affiliate products in WooCommerce. Can you share some tips?

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