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In Episode 82, we continue our series on Growing Your Online Sales. And this week we are chatting with Michael Steel, eCommerce Marketing expert about automating your online store.
This is a huge area to cover and making sure you are saving your valuable time and resources, it’s important as a store owner to make sure you have automation in place. Michael shares some great tips to help you get started down the right path.
We chatted about:
- What marketing automation is
- How marketing automation is beneficial to your online store
- What are some of the first steps to get your marketing automation started
- The best tools for a small business with a limited budget to set up their marketing automation
Check out Michaels blog that is packed with great insights and actionable tips at Sell Like a Human.
A great post Michael mentioned on the show: Beyond the Pop-up: 14 Alternative Strategies to Grow an Email List for eCommerce