Many managers of nonprofits are running their operations on a shoestring when it comes to both time and money. But one of the most critical pieces when it comes to receiving that online donation is a well thought out and strategic follow-up. Whether it’s as simple as a personalized thank you, a free gift for donating or a redirect that tells them a special story about what their donation will do, you likely want this automated rather than using a staff member’s precious time to manually follow up.
The WooCommerce Follow-Up Extension
If you are using WooCommerce for your donations, or even for your online shop, this is where Follow-Up Extension comes in.
Conditional Logic. Not rocket science, yet very powerful.
I have talked about conditional logic before. In a nutshell it is:
If you do this, then this will happen.
The variety of email types you get will depend on the extensions you add. But typically, it involves a specific email function and whatever your customer does as she moves through the purchase process.
The triggers control is the what will happen. These vary based on the follow-up type. For example, here is the triggers for Purchase Email. You can assume this would be what you would use when someone makes a donation.
We can add additional rules based on the trigger.
How to use it for donations
As you know, an extension gives you a lot of creative control over the thank-you emails that are sent to your donors. It’s a perfect opportunity to follow-up and leave them on a positive note.
Consider this. Let’s say your nonprofit is a no-kill animal shelter. And you have options for people to donate money toward food or medical costs.
Whenever someone donates for food, the email they get tells a short story about one of your dogs or cats that was starving, and now is well fed and, naturally, you share a photo of this thriving animal.
If someone donates for medical costs, you might share a story of how a cat received life-saving surgery and is now happy in its new home.
In both cases you have given your donor a story of what these donations mean to their cats and dogs—in concrete terms.
As you can see, the options are endless and it’s easy to get creative as you continue to build those relationships with your donors.
And if you are just deciding to use WooCommerce for your site, check out this post on the Name Your Price extension that is perfect for donations.