How To Improve SEO for Used Products Sold with WooCommerce

If you sell used products on your WooCommerce store, it’s important for customers to know what they are getting. And the ability to fine-tune it for the search engines makes it even more important, whether you only sell used or a mix of used and new. Face it. A used product goes far beyond simply being used.

The Product Condition for WooCommerce Extension

The use of conditions is important when it comes to Schema markup, the search engines and your store. It’s that structured data that is the key and when people are searching for used products, well, the more defined that “so called used product” is, the better.

Once you have installed the Product Condition for WooCommerce, you will have the option to set a global condition.

You can see here the different conditions that you have to choose from.

Product Condition global settings

To make sure you can be describe your products condition, you have several options:

  • Acceptable
  • Brand New
  • Certified Pre-Owned
  • Damaged
  • For Parts
  • Good
  • Like New
  • Manufacturer Refurbished
  • New
  • New Other (see details)
  • New With Box
  • New With Defects
  • New With Tags
  • New Without Box
  • New Without Tags
  • Pre-Owned
  • Remanufactured
  • Retread
  • Seller Refurbished
  • Used
  • Very Good

Or as you can see here.

list of product conditions

Of course, the default works great if you have several products that fit that condition, but you can override it easily on each specific product.

product condition on individual products

On the product page you will find it listed here.

Search and Your Product Condition

More importantly, the condition will be listed prominently in searches. (You can see an example of that on the product page here.) But in a nutshell, the different conditions that you saw previously listed above fall under four product conditions: NewCondition, UsedCondition, RefurbishedCondition and DamagedCondition.

A couple of examples of this is if you choose Certified pre-owned, the markup will show as UsedCondition. Likewise, if you choose New without box it will show as NewCondition.

With Schema markup being more critical to your store’s ability to show up in search, if you are selling any used items, I would highly recommend you check out the Product Condition for WooCommerce extension.