A lot of us, when we think of payment gateways, think PayPal, Stripe, Authorize.net and such. But do you ever think of Amazon? Yes, I am talking Amazon Payments.
When they first started this, I had to ask myself, now why would anyone use their Amazon account to purchase something on another site? Of course, I answered it myself within seconds.
It’s Easy. It’s Trusted. It’s Already There.
Think about that. Maybe someone lands on your online store. You’re a small store, and likely new to the visitor. Often the reluctance of purchasing from a new site is just that. It’s new. They don’t know you. On our about pages, we may have one of the friendliest faces on the planet, but there might be some hesitation on the customer’s part. Getting the first sale and building that trust, isn’t always easy.
The fact that they can use their Amazon account to purchase something on your site, well, that may change things. Chances are they do have an Amazon account. And it’s one less account they need to sign into and remember. In fact, they might even have a balance in their account, or even a Amazon gift card, so heck, that makes it even more painless. And the bottom line?
They trust Amazon.
The Amazon Payment Extension
The settings are straight-forward, including some display options for the button.
It’s always good to give your customers more options when it comes to ways to pay. Not everyone wants to use PayPal.
Three Things You Should Know
- You will need an SSL certificate on your site.
- The extension only works for online stores based in Germany, the UK and the US.
- You can use this for recurring payments with the WooCommerce Subscriptions extension.
Give it some thought as this may just add some more sales to your ledger.
Check out Amazon Payments today.