We talk about it all the time. You might even say we preach about it.
Keep your WordPress site well maintained.
Between keeping everything updated, your site secure and running smoothly and quickly, and constantly changing plugins to find the one’s that work for you, the needs seems never ending. Whether you You do it yourself, or use one of the many services out there, it’s a critical piece to keeping your site a happy site.
We can look at analytics to measure the performance, keeping an eye peeled out for bumps in the road.
In the meantime, we churn out the content, whether it’s via written posts, videos, audio or a mix of all three. We occasionally update our content as our business transforms, to reflect the changes. It’s a matter of pushing out more and more as time goes by to keep your readers coming back for another freshly published post.
Sure, the technical maintenance, such as backups and security updates, is important. But are you paying enough attention to your content?
Six Ways to Maintain Your Content
This is nothing new to our blog and I wrote an extensive post on this subject. But it’s important to do, especially if you have a lot of content. You can read that post here: Don’t Waste All That Good Content: How Repurposing Keeps It Alive
2. Get Rid of the Dead Wood
There may be posts wallowing on your blog that are pretty much worthless. If you were to go through your older stuff, you might agree. For example, I wrote a lot of posts on upcoming workshops. There is absolutely no reason for those to continue to exist. You may also find other content that wouldn’t be worth updating (or repurposing). Some technology you wrote about may no longer exists.
3. Keep Tabs on Broken Links and Streamed Content
When it comes to broken links, save yourself some time and use a plugin. But I still find videos that no longer exists. I am not telling you to go through your site post by post, but when you visit an old post, or are replying to a comment on one, take a few extra seconds and scan the post to make sure nothing has gone sideways.
4. A Little Extra Monetizing Doesn’t Hurt
I talk about this within the realm of repurposing, but it is worth a separate note here. If you are into affiliate marketing, take the time to revisit your content and keep it updated with new resources. I’m not talking just a list of affiliates, but finding a way to add value to an existing post while making yourself a few extra bucks. Add-on value is huge for maintaining the content on your blog.
5. Find Friends for Your Content
This is just one piece of the next SEO tip, but revisit your posts for internal linking. Yoast SEO calls it orphaned content. You know, those posts that have no incoming links for other posts on your site. Taking some time to revisit the content and find creative and useful ways to interconnect like-minded posts will do good things for your site. Google will get a better grip on who you are and what you are talking about.
6. Other Work on That SEO
The value of maintaining or repurposing your content is the impact it can have on your search engine optimization. Even little things, like fixing spelling errors or rewriting a sentence that didn’t make sense, can help your SEO and, in turn, your readership. Look at your titles. Meta descriptions have grown and the Yoast SEO plugin reflects that change. Also, revisit keywords. The key here it not to mess with posts that already rank high when it comes to the meta and title.
So there you have it. I know this can seem overwhelming, but take your time. One way to do this is to revisit posts when you are:
- Answering a comment there
- On the post to share it
Have fun and if you have any other tips, please leave them in the comments.