How many times have you been to a site and had to yet create another login? It’s a matter of having to remember, or store one more username and password each time you return.
Now, how many times have you been to a site that lets you do this via a social login, like Facebook or Twitter? For some people, they don’t want to go this route, but for others it can just make like so much simpler.
Or perhaps, even use your PayPal or Amazon login.
The advantage of this is you are giving an option to avoid lost sales and still offering the customer a way to create an account instead of having to purchase as a guest. Because if they do the latter and return, well, they have to go through it all again.
That’s where the WooCommerce Social Login extension comes in.
With the WooCommerce Social Login extension your customers will link their store account on your site with one of their social media accounts for a faster and easier checkout. And that’s what we all want. Making it as easy to spend your money as possible.
Setting It Up
When you first install the extension, it walks you through a Wizard for easier setup. Of course you can skip this and go directly to the settings, but let’s walk through this.
The first section lets you choose where you want the social logins to be displayed.
In the second step you will configure the provider, or social platform. For each one they give you instructions on how to do it. You have the choice of these social platforms: Facebook, Twitter, Google, Disqus, Yahoo and VK.
There are additional ones that you can also add that are not here but can be setup in the regular settings. These are LinkedIn, Amazon and PayPal. You will need to determine which one’s will be best for you customers. As you see here, I am going to connect it via Twitter.
As I mentioned previously, you could also have set it up in your WooCommerce > Settings > Social Login and, of course, you can go back here to edit or add any platforms.
One note to consider here, if you offer PayPal as a payment gateway, it might make sense to also let your customers login via PayPal.
For this example, I didn’t set up all my accounts on the demo, but as you can see here in this screenshot that I have set up using PayPal and added it to the account page.
And I can add it to checkout or as a checkout notice as you can see here.
Lastly, any customer who is logged in will not see this option as to avoid distraction or confusion.
On WooCommerce.com in the extensions documentation, there are instruction for each of the integrations.
So if you are looking to give your customers an easier way to login in on your WooCommerce store, the Social Login extension is an easy option to install and setup.