You have this long list of things that you must do to improve your online store. Some it it you may outsource or find team members to handle, but if there’s only you, these tasks will likely go on your own (growing) to-do list.
Don’t Expect to Find the Time. Make the Time
Let me step back a moment. This is probably a truism you already adhere to— both in your professional and personal life. In fact, just the other day, someone on Twitter asked:
How do you find time to read?
My first thought was, well, if it’s important enough, you’ll make time. Finding time is a bizarre concept when you think about it. Looking for time. Hunting around for it. Hoping that a surplus suddenly appears. Perusing your calendar to “find” that special time. It’s kind of weird.
When it comes to your online store, you might have a laundry list of things you’d like to do. Some are large, time-intensive endeavors, while others might be smaller tasks.
Start a blog.
Update a couple of product images.
Review product descriptions.
Change out one product.
Likely, something like starting a blog might be lower on your list because of the time and energy it will take. But your big question should probably be: how important is it to start that blog? Are there solid benefits from doing it?
Bottom line: If you decide that it is essential that you have a blog on your online store, you don’t screw around trying to find the time. (And hopefully you don’t ask everyone on Twitter how they find the time to blog.)
You just do it.
You make the time.
So I suggest you lose that concept of trying to find time to do things, unless they are trivial and unimportant. And if that is the case, you will never find the time, nor should you try.
Oh, and by the way, I do make the time to read. Every night before I go to bed.
An audio option for this post.