Last week I had the pleasure of attending the Digital Summit in Seattle as press. As the event progressed, realized that the best way to cover this event might be through a perspective or opinion piece vs. just reporting on the talks and what they covered.
First, a Bit of Background
Over our 25 years of in business, from a graphic design firm, to a marketing agency and lastly, BobWP, we have attended many conferences and expos. In the early days of WordPress, we traveled to major blogging conferences. But over the last few years it’s been primarily WordCamps with a few other expos thrown in. It was definitely time to escape that WordPress bubble and attend a new conference.
A Few Insights into Digital Summit Seattle 2018
Earlier, I wrote a post about my plans and goal in going to this conference. But realistically, I never know what direction a visit to any conference will take me.
So here is what I experienced.
This conference is geared to marketing companies and departments. So you have a mix of small agencies and people who work for larger brands with commonalities but, of course, different goals and expectations.
The Presentations and Speakers
I had a chance to catch a couple of the keynotes and some other sessions. Speakers came from various tech fields and many were parts of larger brands. Sessions were limited to 30 minutes, so the message had to be quick and concise.
I chose to narrow down my track choice by attending most of the sessions that focused on video. Although I have used video in various forms for several years now, based on my own goals and needs, I am still not convinced on its effectiveness in all content scenarios (Facebook Live, etc.).
The Booths and Sponsors
I tend to spend more time talking to sponsors and vendors than the normal attendee. It’s my nature. I did have some helpful conversations with them.
One of the businesses there was offering a free portrait photo for your LinkedIn profile. I thought that was incredibly valuable because so many people could use a better picture of themselves (and an updated one). In fact I wish more conference booth vendors offered this. It’s a valuable giveaway and can save us all from outdated and poorly shot profile images.
The conference logistics and feel were great. Things moved on time, there was plenty of coffee and reliable WIFI. I had the pleasure of meeting Crowd Host, who works with Digital Summit to put on their nationwide conferences and had some great conversation with their rep as well.
So yes, I learned some new stuff, met some new people. The latter is what I primarily go to conferences for, and although it was not my familiar warm and fuzzy WordCamp world, it was nice to step into the conference space again and experience it firsthand. I want to thank Digital Summit Seattle for providing me with a press pass.
Oh. And Yes. I Did Do a Podcast.
If you missed it earlier, I recorded a podcast while attending. I had the pleasure of chatting with Heather Dopson, Community Manager at GoDaddy about the video aspect of digital marketing. We talked a lot about Facebook Live and I had the chance to learn from Heather’s own experience. So I hope you pop over and give it a listen.
Some Photos of Digital Summit Seattle 2018
Because nothing says an in-person event like photos., here is a gallery I put together for you.
An audio option for this post.