Confronting Fear: WooCommerce Store Bloggers and the Elephant in the Room

If we are honest with ourselves, we will admit that putting ourselves out there in a blog has a certain amount of fear connected with it. After all, we are not just writing for ourselves. Most of us blog with the hope that someone, someday, will read our post.

But when that happens, when we start to develop a following—or even before we have a large number of readers—we may find that those fears creep in. As a blogger, I find that fear is sometimes the elephant in the room. It’s there, it’s big. But I don’t always want to recognize it.

How to Confront a Writing Fear (because blogging is writing)

1. Name it.

Whatever your fear as a blogger—or maybe you have more than one—the first step to conquering it is to define it.

When we blog, we may fear that our posts will be boring, or pointless, or full of bland sales pitches. We may think that we don’t have a fresh angle, that this specific post has been done too much. Will it be helpful? Can we enlighten and educate our prospective customers?

These fears can quickly freeze our brains and leave us staring at a blank screen. So if you find yourself in this situation, take a deep breath and look that fear in the eye. Sometimes it helps to write it down because after you do, it becomes much more manageable. In fact, it just might look silly to you (or at least overblown).

2. Work through the fear.

This may be the hardest one to do. Because our blogs are extensions of our brand—and us— we take reader reaction as a critique of us personally.

It is not. It is just our work. Try to separate the two. Because when one person raves about our post while another bounces off the page or leaves a negative comment, which one do we usually focus on? The latter, of course.

3. Don’t linger on that one post.

Frequent blogging over the years—and being married to a professional writer— has taught me a lot about this step. When you hit ‘publish,’ instead of worrying about whether it was as good as you could have made it, forget about that post and move on to something else. This is a whole lot easier to do if you have other posts in the pipeline.

Above all, don’t wait until your post is ‘perfect.’ Because there is no such thing as a perfect post. Besides, that’s putting way too much pressure on yourself.

4. Whatever you do, don’t apologize for your blog post.

It is tempting to be tell your readers that you have just started blogging on your online store and it’s a work-in-progress.

Sometimes it seems as if we feel our blog isn’t quite ready to see the light of day, right? Maybe it needs more fine-tuning. Maybe you are tempted to tell your readers that your blog just isn’t quite there yet.

But “zip the mouth and throw away the key,” as they used to say, smile and get started on that new post. It’s the best way to chase that elephant out of the room.