One of the things I love about having a podcast is the fact that I can bring in a lot of people who are much more knowledgeable on certain topics than myself.
Such was one of my shows about using Twitter for your online store with Dustin Stout.
I Asked Why Put Share Buttons on Products
Now scattered through the podcast he shared several great reasons, but I thought this one was interesting.
Number one, for me, is if they want to send it to a friend directly. My wife, for example, finds a pair of shoes that might be a good idea for a gift. My mother-in-law’s birthday is coming up. My wife might find a pair of shoes that she thinks her mother might like and she wants to send them to me and say, “Hey, what do you think of these shoes?” I’ll say, “I have no idea. I suck at shoes.”
So you turn to getting approval or affirmation from other people, on social. I’ve done it before where I’ve shared a product on a page and sent it out to my audience, said, “What do you guys think? Blue or red?” I use those social sharing buttons to crowdsource my audience. How many eyeballs does that product now get because I wanted to get some opinions?
In retrospect, this is all about crowdsourcing your purchasing decisions.
Now I will admit I am not a big fan of people asking me what color of shoes they should buy. In fact, personally I get tired of these kinds of inquiries via social. But guess what? I’m not the norm. People love this stuff. They want to interact with others they know and be a source of finding that right shoe. For the majority, it’s what social on the web is all about to them.
An online retailer may think that those share buttons on their product pages are a distraction. But truth be told, they should be there.
Listen to the podcast.