How To Set Up and Get the Most Out of Emails in WooCommerce

The default settings in WooCommerce may be all you need, but they also might be limiting for you as your grow your online store.

WooCommerce Email Basics

There are several kinds of emails that WooCommerce can send out depending on the action taken. You can control the basic settings and fields easily in WooCommerce. Here is the list of default email notifications. In a moment, I will show you how to manage these individually:

email notifications in WooCommerce

Email Sender Options

The from name and the from address for all emails sent out:

email sender options

Email Template

For the sake of simplicity, there are some basic tweaks you can make to the template here. Just to show you a couple examples, if we have it set with these colors:

email template

This is what I see when I click on the preview of my email template:

email template preview

Now, if I were to change the options like this:

email template 2

Here is what it looks like with those changes:

email template preview 2

Managing Email Notifications

I showed you the email notifications previously. Although there are several emails, the settings to manage them are the same. It allows you to give any specific email that may go out detailed info.

If I open up the New Order email, these are the straightforward options available in all emails. You can see that you can toggle any email off and on.

manage email notifcations
HTML email template

As you see, you can copy and edit the HTML template. Because this is HTML, obviously, you are going to need to know what you are doing here.

More Email Options with WooCommerce

There is a lot more that you can do with emails beyond design (automation, cart abandonment, list building, etc.), many which take you into a wider spectrum of your online store. Although there are ton of services and plugins that do amazing things for you, I’m offering a few posts we have that might help you fill some of the gaps.

More Customizations

If you want more control over the color, style and fonts of your emails, check out our post on the WooCommerce Email Customizer extension.


Nothing beats a follow-up that includes a thank-you, coupons, and even a reminder to the customer that they they have left something in their cart. Our post shows you how to easily do it with this extension.

Internal Email and Slack Notices from Your Store

You may want to send out custom notices from your WooCommerce store to your team or key employees can improve the ease and efficiency of running your online store. It might be about specific orders and the status of those orders. There are so many ways you can this that the sky is the limit. And add Slack to the equation with even more options. That is what we talk about in this post.

And it isn’t just emails. If your team is on Slack, you can fine tune it even more.

Recovering Abandoned Carts

This is a huge revenue enhancer for online stores and, with the right pieces in place, most store owners can recover a large number of those lost sales. We highly recommend Jilt. If you want to learn more, check out this post.

Integrating WooCommerce with Third-party Services

There are many third-party services to use for your email integration. Zapier helps you seamlessly set those up, whether it’s an email service or a CMS. Learn how you can use it here.