There will be times when you want to sell a product that is displayed on your site but is purchased on another site (or example if you are an affiliate or a reseller). In this post, I show you how to set up external and affiliate products for your online store.
Although there is a distinction between these two, it’s more semantics than anything else.
What is an External Product in WooCommerce
An external product is a useful way to add a product on your site that your customers will purchase on another site. An example of this would be a product that you link to on another site and you receive a commission, which is similar to an affiliate in a lot of ways. The benefit of adding external products is that the outside site takes care of inventory, tax and shipping. Although Amazon is a perfect example of this, read on to learn what you need to be careful with when it comes to Amazon.
What is an Affiliate Product in WooCommerce
As with external products, a customer will purchase the product on another site. Affiliates are a great way to make some extra income on your site. This allows you to take it even further. Instead of simple images or a hyperlink that someone clicks on, instead you can add that product or service directly to your online store.
Setting up an external/affiliate product
Setup is very simple since you don’t need to worry about tax or shipping. Simply choose External/Affiliate product from the Product Data dropdown menu.
1. Add the product URL. This will be the affiliate link or other links you were given that lead the customer directly to the outside site.
2. Being able to add a custom button is a big advantage here. So you are not confusing or surprising your customers, you can have the button say something like “Buy On Amazon.” That way, they know what is going to happen and you are not misleading them.
The challenge of changing prices for your external products
Typically, if you are using this for affiliate links, you can keep up with the price. But if you are creating other external links, it will be up to you to change the price on your site. If you are using Amazon affiliates, be careful. I have been told that they are opposed to you setting prices manually, which you would be doing here, and it might appear that you are quoting a lower price than it really is. Best to go with just links for your Amazon affiliates.
And if you are linking to prices outside of Amazon that change often, you may want to make note that this price may have changed when they click through.
Learn how to set up a product and an external link on WooCommerce
Have you ever wanted to be able to sell a product on your site and include some external links as well. For example, you have a book on your site. But you would like your readers to have the option to also purchase it on Amazon, as well as a Kindle version there. This post will show you how to do just that.
Want to learn more about using WooCommerce for your affiliates?
Here are a couple other posts you might be interested in.
How to list multiple affiliate links for a single product
If you run a niche site where you use several vendors for one specific product, this post shows you how easy it is to do with the product retailers extension.
How to manage your affiliate links with WooCommerce
If you use WooCommerce to display affiliate ads and products, in this post we show you how to combine it with Thirsty Affiliates for a great way to manage them all together.
How to Use WooCommerce for Your Affiliate Marketing
In an episode of our WP eCommerce podcast, learn how to set up your affiliate in WooCommerce and WordPress, better manage your affiliates and how we use it for our own site, as well as what you should consider before setting up your affiliate shop page.
Need to open your WooCommerce external links in a new window?
If you’re using links from Amazon or somewhere else, and would like to have the link open in a new window, check out the free plugin WooCommerce External Products New Tab .
Devon Richards says
Is it possible to add buttons or links to an affiliate ad? I would like to offer a link to my own reviews of the products I’m promoting.
BobWP says
So I’m not sure if I understand what you want to do. In your review, you want to add links or buttons, or is there a specific ad, an image, that you want to add a link to?
Anonymous says
Hi Bob, thanks for the reply! What I want to do is write reviews for products I import on an AliExpress affiliate site. Of course I want people to be able to click through to Ali, and that functionality is already built in. But I also want to provide the option of reading my review of the item. Ideally I would just embed a ‘Read Review’ button in the code of the imported ad with a plugin, if such a plugin exists. If not, looks like I’ll be shelling out for someone to code this for me.
Peter says
Hi – I’m using an affiliate link to a Zazzle store, so I can sell custom-designed promotional items through their on-demand service. The problem is, I can only put in one affiliate link on my product page. That’s fine to send customers to the US store, for example, but what I’d really like to do is send the customer to their own country’s store – eg, someone from the UK would go to the Zazzle UK store – either with a popup, list of buttons, or even automatically.
This seems like one of those things that everyone would want to do, but I can’t find a way to do it anywhere. Would you have any ideas?
Many thanks,
Peter
BobWP says
Yeah, this is a tough one as I cannot see how you really want to to work exactly. And it’s a feature that not everyone needs, so since Woo is more product sales based vs. affiliates it won’t work as that feature isn’t baked into it.
There might be same workarounds but again, without actually working on the site hard to look at all the options. What I would suggest is to look at this extension as it may be the solution you are looking for.
Peter says
Thanks for the fast reply Bob. I’m really surprised there’s no easy solution for this. All they need to do is add multiple affiliate links so users could select ‘Zazzle UK store’ or Zazzle US store’ or ‘Zazzle AUD store’ and then get sent to the right store. You can see the kind of thing here:
http://publicdomainreview.org/shop/apparel/haeckels-ascidiacea-t-shirt-2/
– though they don’t appear to be using a shop interface and have just hard-coded in that popup.
I’m beginning to think the only thing I can do is have the product page link lead to another page whre you then select from the list of options to go on again to the store. Which is a pain to set up for every product.
Setting up a simple store to sell promotional items for my site has turned out to be harder than I imagined, that’s for sure! Everyone promises ease of use, but doesn’t really deliver.
That Product Add-Ons plugin is a possibility, thankyou – shame it would cost me another US$49 to find out though!
Anonymous says
I want to create multiple affiliate links to a single product in woocommerce, as unfortunately it allows us to add only one. Please suggest some free pluggin or hack.
BobWP says
Yeah, that is an issue. And I’m not much of a hacking kind of guy, so not sure of what might do the trick. Also, trying to think of a plugin that would work around to offer something like that, but nothing off the top of my head. It would need to be some kind of grouping plugins for products. Will ponder on this and if I come up with a solution, will add it to the post 🙂
wantinnovation says
You could look at using a comparison theme which would list different stores and their prices. This also enables you to have product feeds of various products that update on your site.
BobWP says
That’s true, but with the flexibility of so many themes, and the added opportunity to add page builders, there are very few themes that you cannot do this with. And I’m sure there are also plenty of plugins that would allow you to add the feed as well to any theme. But for affiliates, the feeds don’t work as you need to use your affiliate link (URL) so that’s not really an option.
Tracey Jardine says
I have a product on my website, which is an affiliate product, I have put in the link etc, but the product shows as out of stock as I have no way of managing the stock levels – cannot seem to remove the “out of stock” off the product which is an affiliate product. Can you please advise – this is the page and the product is the Lip Voltage Lip Plumper which is the second product on the page – as you will see it says out of stock – HELP, many thanks:-
https://www.tomakeyougorgeous.co.uk/product-category/lips/
BobWP says
Hey Tracey, sorry for the late reply, but apparently your comment ended up in SPAM. I am guessing you figured this out.
Yes, you cannot set a stock level for an affiliate link, so you should hide it. Essentially they figure since you are linking to another site that sells it, you would not be controlling stock levels. And unfortunately there is no way to tie it in so you can know if they are out of stock.
Rahul Bhoir says
Hi, Very interesting post. on the Woo commerce External product feature. I am looking for a setting where I should have a note of the email address of someone who clicks the external product link.
Suppose that the external link is not an affiliate link however a link to some page on my website.
It would be great to know who clicked the link to that page??
is there any plugin with which I can do so. I am not planning to hide the product or shop for guest user only the product link should be available if you are logged in. Can we do this??
BobWP says
Yeah, that is quite a bit beyond this built-in WC functionality. I know of some workarounds for tracking, but not specifically for single emails. Not sure if there is a way in Google Analytics. I do remember running across this plugin a bit ago and not sure if it would do what you need, but you might check it out: Email Tracker
kuoyifu says
Hi BobWP!
I need some help, I´m looking for how can I agregate a external product by code. I have a form to introduce in database, it´s all right but it doesn´t link with the affiliate page. The button shows the url of my website.
Do you know how can I do?
Greetings!
My web page is http://bolsostock.com.
BobWP says
Yeah, that would be something someone would need to dig into deeper, because the Woo external link is for simple links only.
Aidonweb says
Hlw sir i have setup affiliate product on my wordpress site. i want to skip add to cart page and want to show external product link add to cart page. It’s possible. Please give me right advise thanks
BobWP says
I believe I understand your question. You want them to add it to the external sites cart while still on your page? If that right, that can’t be done as we are talking two different sites, two different carts, etc.
sonu says
Thanks for reply sir, I want only when any client click on shop page product image so its open external page cart not open wocommerce page cart.
BobWP says
Ah, okay, I see what you mean. Yeah, sounds simple enough, but I don’t know of a way to do that either. The shop page is automatically created by adding products. So it’s already built in. Might be able to do a redirect, but that might mess things up.
Not knowing how many affiliate products you have, I would suggest maybe not even using WooCommerce. Find a page builder that will let you create a grid page with image, any info you want to add and a link. That might be the easiest way.