What Are Variable Products in WooCommerce?
Variable products in WooCommerce lets you create specific products that have multiple variations, for example, different colors, sizes, prices, and other data. When you create them, you will apply attributes, terms and variations to your products, as well as add specific images for each variation. T-shirt products are a good example of of a variable product in WooCommerce.
How to Create Variable Products in WooCommerce
Before creating your variable product, you need to create the attributes. If you go to Products > Attributes, you get this screen. As you see, I have already created the attribute size. Now I’m going to add colors.
Once I have created it, I will now configure the terms (see above), which, in this case, is the specific color.
Here I will add blue and give it a short description, which may or not show, depending on your theme.
Once I add them, they appear here.
And also will appear on your attribute page.
Creating the Variable Product
The next step is creating your Variable Product. Under Products, click on Add New. Below your description, you need to assign the product date to Variable Product.
You will of fill in all the other necessary data and descriptions. Now let me show you information specific to Variable Products.
Adding Attributes to Products
Here you will select the attribute or attributes that you want to add to the product.
If I select colors, I have the options to add all terms or none. If you want to add only certain terms to this specific product, if you click on it. you will see a dropdown. Make sure to select Used for variations. This box is not toggled by default and if you add your terms, it will disappear.
If I were to click on Select All, all the terms I created for this variable would be added. Also, I can add a new term if I choose to.
After doing the same for sizes, I save both.
Creating Your Product Variations
Now you will create all the variations of your product. Simply click on Variations and you will have the option to add variations or create variations from all attributes.
If you click on the add variation, for example, you can fine-tune what variations you want, based on attributes. In this example, I chose to have the variations created for black and all sizes. I also set the default form values to pre-select the black, large t-shirt on the front end of the store.
And you have several other options when creating the variations.
If we expand that variation, we can fill in the rest of the details, such as prices, images, stock, etc.
Or we could add them all at one time
You will get this confirmation message.
And here are the results.
Now I would go into each of these and set them up, filling in the necessary information.
Now if we view it on our store, this is what it will look like (depending on the theme you have installed.)
This helps you create the variations of the different products you are selling.
Need To Expand Your Variable Products?
Bulk Stock Management
If you need to closely manage your stock for all your variations, you may want to check out this extension. It gives you a new section in your dashboard to list your products and variations along with their stock properties. They can be filtered by product type, stock management status and stock status. You can also filter them by name, ID, SKU or stock quantity. Check it out here.
Variation Swatches and Photos
With this extension, you can replace drop-down fields on your variable products using color and image swatches. This is an excellent way to display the available colors of a product, their available styles and anything else you can think of that would display either an image or a color. Check it out here.
Additional Variation Images
This extension lets you add additional gallery images per variable product. By default, you are only able to swap the main variation image when you select a product variation, not the gallery images that are below it. But this cool extension lets your customers swap different gallery images when they select a variable product. For example, it will allow your customers to view different images of a product all in the same color and style. Check it out here.
Bulk Variation Forms
With this extension, your users can easily add multiple variations of a product to their cart from a single form. It really is great with helping to simplify the bulk ordering process for B2B sites, wholesalers or any user who likes the convenience of adding several variations of the same product easily and efficiently. Check it out there.
If you are moving to subscription-based products, the Subscriptions extension can do that for you. You will be able to create variable subscription products and allow your customers to choose the subscription that fits their specific needs. You can also allow customers to choose their own billing cycle. Check it out here.
Managing Your Product Shots
Creating a an online store can result in one heck of a lot of product images, and with updating and organization, you can get lost in the WordPress media library. I would check out our post on this plugin that gives you the control of using folders and filters to organize all your media including your WooCommerce product images.