You thought your site was working fine. You were in love with the original colors. Man, that bright yellow text on a black background was eye-popping. Back in the 90’s, that is. Okay, that’s an exaggeration.
But have you been wondering lately if your website is pulling its weight? Bringing you leads (and sales), getting visitors interested in your other cool stuff, like your blog or e-newsletter?
Maybe you know that something is not quite right. But you can’t put your finger on it. Your business might have changed. Or you might be trying to attract a different kind of client. The copy may be stale and unappealing. Or you don’t feel like the real you is showing up online.
5 Signs It May Be the Right Time for a Website Redesign
- You have changed the focus of your business. Could be that you have added or deleted products or services. Or maybe you are laser-focused on a new kind of client. If your site doesn’t represent what you do anymore, it’s time for a change.
- Your site traffic numbers have gone down. Are people landing on your home page but not going any deeper? If Google Analytics or another traffic measurement service is showing a decrease in viewer engagement, you may need a site fix
- Your content is stale. Your tracking data may show that you are not getting repeat visitors. If you provide fresh content (changing testimonials in and out, announcing workshops and other events, providing new rich content, etc.), your visitors will keep returning. And it’s easier to do that with a WordPress design.
- You don’t have a unique online identity. Your “About Us” page is normally one of the top two most viewed pages on your site. That’s because your online visitors are craving to know who you really are. Because people do like to do business with people, not robots. How many visitors are going to your “About Us” page and how long are they staying?
- Your website is out of synch with your other marketing materials. Your website should be consistent in look and feel to your blog, your e-newsletter, your business card, and your other offline marketing and sales materials. It should get an immediate reaction from your reader, “Oh, yeah, I know these guys.” Having a personal brand and staying consistent builds customer trust
A website redesign is all about giving some thought to what your visitor sees the instant they land, what you want them to do next and how you are going to get them to do it.
And it’s not as expensive as you think. If you need a fairly simple site without e-commerce and other complex components, WordPress is an easy solution. You’ll be able to create new content anytime, add widgets and plug-ins for more fun, and-best of all-not have to be at the mercy of your webmaster when you need changes.