Today, in this first podcast, we are looking at the big picture of starting a podcast.
Well, this is our first podcast on podcasting. And what better question to answer than for those of you wondering about starting your own podcast.
First off, this podcast is going to be all about podcasting: my own experiences and what I have learned by watching and listening to others. We will be touching on the technical side of things, as well as content creation and marketing. We will tackle this first question in broad terms in this episode, with more specific guidance and advice in future shows. For the sake of keeping this under my 10-minute podcast promise, I am going to give you some basic food for thought.
According to Google, my first podcast was in 2004. Since then, we have seen waves of ups and downs the popularity of this communication channel. But in the past few years it has seen incredible growth and is, in fact, still moving forward. Although it sometimes feels like we have hit the saturation point with online content, there always seems to be room for more.
But Should You Start a Podcast?
For the sake of simplicity, let’s focus on your desire to podcast for your business. Not a purely personal podcast, or some show just for the sake of talking about something you want to share with the world, but a real marketing tool to generate a larger audience, build a brand, and/or monetize.
Podcasting Is Like Blogging
Let’s face it, they are both great ways to provide content. They can both be useful marketing supports for your business.
And, as with blogs, podcasting is often recognized as something every business should do. Yes, it’s coming to that. How many times has someone told you that you are crazy not to have a blog for your business. Some even make you feel that you are a failure if you don’t. In some respects, I am seeing podcasting moving in the same direction.
But remember, not every business needs a blog. And such is the case with podcasts as well. At least that is my opinion. Sure, it’s an excellent tool for your business, but we all have limited resources.
A Few Reasons You Might Consider a Podcast
So let’s look at a few reasons.
- A great way to build your brand and expertise.
- The opportunity to repurpose your content.
- Less competitive than the number of blogs out there.
- A chance to bring your personality into the mix of your content even more
- And it’s good for increasing your traffic.
And Three Reasons You Might Be Reluctant to Start a Podcast
- You don’t have the resources and time.
- You feel uncomfortable recording yourself.
- You don’t have anything to say.
These reasons will elaborated on in future shows. In fact, if you watch the video or listen to the audio, I elaborate on them a wee bit.
But let’s face it, you are going to have a lot of questions you want answered before heading into the world of podcasting, where there will be decisions to be made:
Can you afford the time and money to pull this all together?
Will people even want to listen to you?
Should you do audio, video or both?
Is it best to be a talking head on the show, do interviews, or mix it up?
How often should you podcast?
These are just some of the questions you need to start asking yourself. And of course, I hope to address some of these as we get deeper into this podcast.
But Bob, You Didn’t Answer the Question
Okay, I admit that I didn’t give you a direct answer. And having promised actionable tips, well, consider these first explorations as a way to help you decide.
Let me end this with a story. When we were teaching in-person workshops on blogging, something we have been doing for the past 7 years, I always started each one with this line.
Today I give you permission not to start a blog.
You see, as I said in the beginning, although in a perfect world, every business site can benefit from a blog and would have one. But unfortunately, we don’t live in a perfect world. I once had an attendee come up to me after a workshop that came up to me afterwards and profusely thank me for telling her she didn’t have to have a blog. She had hired some marketing guru who had told her, in a nutshell, that her business would fail if she did not blog. Well, as a result, she woke up in the middle of the night crying, stressed, in a panic attack thinking about what she would write about. It was killing her– and her business.
It’s the same with podcasting. Take the time to think this through. Answer those questions honestly with yourself and make the right decision. And I hope if you are still considering it, or even already diving in, you will join me on this journey.
Till next time.