With all the working parts of your WooCommerce online store in place, checkout is one of the critical pieces that often is overlooked, but needs to be streamlined. Conversions increase with an optimized and streamlined solution that is responsive and works on the store you have built.
Creating an Optimized Checkout Page for Your WooCommerce Online Store
I have written several posts on the checkout process and have shared tools and plugins to help you make it better for your customers. I’ll keep sharing the critical pieces of this puzzle. Today we are talking about the plugin, Checkout for WooCommerce.
I have discovered that this plugin not only makes it easier for your customers, but the plugin itself is easy to configure for your site.
There are a few settings here, including the option to add any scripts to your header or footer: eg, tracking scripts, etc. The other two settings are pretty cool. You can disable or enable the checkout theme, but it is always enabled for you as an admin so that any changes you make to the settings doesn’t impact anyone who may be on your site at the time.
You also have the ability to toggle the phone field off and on. I know from personal experience that many customers do not want to share their phone number.
Templates for Your Checkout Page
You have three templates to choose from. In my opinion, this is a good number. Any more makes it too confusing— and these are just different enough to give you some unique options.
Design for the Checkout Page
There are some options here for the design of the template you choose. And they give you enough design choices to supplement the effectiveness of this optimized checkout page. You can add your logo and some footer text. On the latter, make sure you don’t add anything that distracts customers from checking out (because that is where the purchase is made).
There are some theme specific settings as far as colors. Again, be careful as you want this to compliment the experience, not detract from it. And if you have the skills, custom CSS can easily be applied.
The Checkout Page
I have the Storefront theme on my demo, and this is what my default checkout page currently looks like:
Now let’s look at it after we have activated the plugin, using the Midas template. (Note: I didn’t change any colors but simply added my logo.)
First, we have customer information:
Then the shipping method:
And lastly, the payment:
To give you an idea of the other two templates, here is the Copify template:
And the Futurist template:
And that is it. (I told you it was easy and slick.)
A couple of other features that make it great: It also allows customers to create an account without any additional information. It also offers automagically, which means that it will auto-populate city and state fields based on the postal code.
And it works with most major gateways and a lot of WooCommerce add-ons, including one of my favorites, subscriptions.