It’s interesting how “so-called” trends often wrap themselves back around, or, in some cases, essentially are something a lot of people are already doing. Sometimes it just takes someone with a bit of clout to write about it and, bam, it seems like a new topic.
Quality Over Quantity
A couple of weeks ago, I write a post on daily blogging. In it, I shared why people label themselves as daily bloggers and that deciding to do this yourself depends on your own goals.
When I tweeted about my post, a friend said he had tried daily blogging and came to the conclusion that for himself quality was better than quantity. Essential, he found what worked for him.
As a general rule, I believe in quality over quantity. But there is always the exception. Take site plugins for an example. I have always had 50+ plugins on my site. But even with that many, I discovered that it wasn’t the number of plugins, but their quality.
You could apply that rule to blogging as well.
After I chatted on Twitter with my friend, I I turned the ideas we shared in that conversation into a post on slow blogging. You know, the concept of fewer posts, but making each one rich and meaty?
A Few Thoughts About Slow Blogging
1. It’s Nothing New
They said it was the future, but it’s really nothing new. People are already doing this and making it work.
2. It’s Tunnel Vision
If we are focused too much on every idea the ‘thought leaders’ throw out to us, we neglect the fact that not every strategy is right for every person. We have different sites, different goals. This isn’t a one-size-fits-all solution. It’s just one option for people who are trying to find that sweet spot between what works for their audience and what makes sense for themselves.
You should test your ideas.
3. It’s Okay to Mix and Match
If your goal is to push out a lot of content, well, it certainly can’t hurt to add some deeper, more in-depth articles. They don’t always have to be filled with tons of useful information. Short blogs, actionable tips, those can work to. Shorter content does not necessarily translate into crappy content. On the other hand, some very long, slow-blogged posts have put me to sleep.
4. It’s About Your Readers
When you really nail down who your readers are, don’t make assumptions about them. Take us for example. 80% of our traffic is from organic search. People are looking for answers and solutions via Google. When they search, they don’t give a crap if it’s long or short. Sure the quality is going to matter as otherwise they will leave your site. But long does not naturally mean quality.
Not to sound like a broken record, but do what is best for you. Screw the trends—or impressing other bloggers. If slow blogging works for you and your readers, then do it. If you need to pump out tons of great content, and you have the skills to do it, then do it.
And always remember, no matter how new something sounds, likely there are lot of people who have been doing it for a while and have already found their groove.