If you are moving into the online retail space, you obviously consider social and what it can bring to the table. When you think of Twitter specifically, certain things come to mind. But it's best to be prepared before diving in.In a podcast I asked Dustin Stout, Digital Media Consultant that … [Read more...] about What Does Twitter Have to Offer to Online Retailers?
WordPress is a natural with social. And in these posts I share with you some of the best tips and practices when it comes to your WordPress blog or website and social media.
I am excited to chat with Rahama Wright, founder and CEO of Sheayeleen.com, a social enterprise that is dedicated to empowering women in West Africa and the United States through the production, sale and use of shea butter products. Her story is amazing and we hear not only how and why she started, … [Read more...] about Selling Natural Health and Beauty Products While Empowering Women in Ghana
I am looking for blogs by online store owners. There are many hidden gems out there. Sometimes it will lead me to look at your products. Or perhaps if I bought from you, I will seek out your blog.Sometimes.Because even if your blog has the most fantastic content in the world, unfortunately, … [Read more...] about Once I Find Your Online Store’s Blog, Don’t Make Me…
Whether or not you use a social share plugin on your WordPress eCommerce site is totally up to you. I'm not here to debate the pros and cons. You may be using it on the blog, on your store or even to give visitors the chance to share your products via social with others. Whatever the case, I am … [Read more...] about Using a Social Share Plugin on Your WordPress eCommerce Site? Here Is a Twitter Tip.
To kick off season 3 of our podcast, I have invited my longtime friend Mack Collier, Digital & Marketing Strategist, to join me on today's show.The idea of this episode came from a share that Mack did on Twitter. We know the fine line we need to straddle in order to successfully sell using … [Read more...] about Using Social Media to Sell the Right Way with Mack Collier
Today we are looking at two social platforms, Instagram and Pinterest, and how we can help you as an online retailer to understand and choose which of these two might work for you.Although they are both image-specific, that is about where the similarities end. To help us explore both of these … [Read more...] about Instagram vs. Pinterest for Online Shop Owners and Retailers
One of the things I love about having a podcast is the fact that I can bring in a lot of people who are much more knowledgeable on certain topics than myself.Such was one of my shows about using Twitter for your online store with Dustin Stout. I Asked Why Put Share Buttons on Products Now … [Read more...] about Online Stores Share Buttons Help Crowdsource Customers Buying Decisions
Today, we are continuing our dive into social and talking about scheduling social for your online store. Although these tools and strategies will certainly are help you by saving you time (and possibly money), there is more to an effective strategy than mass numbers of shares and simply repurposing … [Read more...] about Scheduling Social for Your Online Store
Watch...Listen...Read... Today I want to chat about automated Tweets, customizations and the frequency around them. And yes, this ties into monetizing. Simply because to monetize you need to drive more people to your site. And the right social sharing strategy can go a long ways … [Read more...] about Custom Shares and the Struggle to Automate Tweets
In Episode 91, we have invited back digital media consultant Dustin Stout, to help us explore how online retailers can get the most out of Twitter. Dustin was on an earlier show where we talked more about the broad picture of social and eCommerce. This time, we are focusing on the world of tweets. … [Read more...] about Twitter for Online Retailers with Dustin Stout
This is a guest post from my Lift Off Summit partner, Patrick Rauland.I consider myself pretty knowledgable in eCommerce. And while you never know what new things you will learn—I knew I'd learn a few tactical things at the Lift Off Summit, like the number of hashtags you should use, etc.— I was … [Read more...] about Three Underestimated Marketing Channels for Your Online Store
In Episode 89, we bring you into the second podcast in our series on Advertising and Sales. And since Facebook is so huge and something none of us can ignore, I thought what better subject than combining your sales funnels and the most popular social platform on the web. There are some great … [Read more...] about The Combined Power of Sales Funnels and Facebook for Your Online Store