How To Start and Run a Podcast for Your Business
Making the decision to do a podcast for your business, or even make it a source of your business income is nothing to take lightly. There are so many factors and as much as we would love to think that we should all be podcasting, like blogging and so many other forms of content marketing, we do have our own limits.
Some of these 10 tips comes from a short-lived podcast that I did called Podcasting with BobWP (you may notice that some of them have a video, audio and text). I have since decided to do a different podcast to replace this third one I am doing, so instead of leaving the separate posts scattered on my blog, I have organized them as a single guide here. I have also added some other posts that you may find interesting.
1. Why You Might Want to Start a Podcast for Your Business
We start with the obvious of why the heck you would even want to do this.
According to Google, the first podcast was in 2004. Since then, we have seen waves of ups and downs the popularity of this communication channel. But in the past few years it has seen incredible growth and is, in fact, still moving forward. Although it sometimes feels like we have hit the saturation point with online content, there always seems to be room for more.
But Should You Start a Podcast?
For the sake of simplicity, let’s focus on your desire to podcast for your business. Not a purely personal podcast, or some show just for the sake of talking about something you want to share with the world, but a real marketing tool to generate a larger audience, build a brand, and/or monetize.
Podcasting Is Like Blogging
Let’s face it, they are both great ways to provide content. They can both be useful marketing supports for your business.
And, as with blogs, podcasting is often recognized as something every business should do. Yes, it’s coming to that. How many times has someone told you that you are crazy not to have a blog for your business. Some even make you feel that you are a failure if you don’t. In some respects, I am seeing podcasting moving in the same direction.
But remember, not every business needs a blog. And such is the case with podcasts as well. At least that is my opinion. Sure, it’s an excellent tool for your business, but we all have limited resources.
A Few Reasons You Might Consider a Podcast for Your Business
So let’s look at a few reasons.
- A great way to build your brand and expertise.
- The opportunity to repurpose your content.
- Less competitive than the number of blogs out there.
- A chance to bring your personality into the mix of your content even more
- And it’s good for increasing your traffic.
And Three Reasons You Might Be Reluctant to Start a Podcast for Your Business
- You don’t have the resources and time.
- You feel uncomfortable recording yourself.
- You don’t have anything to say.
Should Your Online Store Have a Podcast?
If you have an online store, you might be asking the same questions. And to be honest, you can just a easily use the tips that I have already shared with you. You might want to listen to this podcast where I asked Matt Medeiros about starting one specifically on your shop.
But let’s face it, you are going to have a lot of questions you want answered before heading into the world of podcasting, where there will be decisions to be made:
Can you afford the time and money to pull this all together?
Will people even want to listen to you?
Should you do audio, video or both?
Is it best to be a talking head on the show, do interviews, or mix it up?
How often should you podcast?
These are just some of the questions you need to start asking yourself.
But Bob, You Didn’t Answer the Question
Okay, I admit that I didn’t give you a direct answer. And having promised actionable tips, well, consider these first explorations as a way to help you decide.
Let me end this with a story. When we were teaching in-person workshops on blogging, something we have been doing for the past 7 years, I always started each one with this line.
Today I give you permission not to start a blog.
You see, as I said in the beginning, although in a perfect world, every business site can benefit from a blog and would have one. But unfortunately, we don’t live in a perfect world. I once had an attendee come up to me after a workshop that came up to me afterwards and profusely thank me for telling her she didn’t have to have a blog. She had hired some marketing guru who had told her, in a nutshell, that her business would fail if she did not blog. Well, as a result, she woke up in the middle of the night crying, stressed, in a panic attack thinking about what she would write about. It was killing her– and her business.
It’s the same with podcasting. Take the time to think this through. Answer those questions honestly with yourself and make the right decision.
2. Offering Transcripts for Your Podcast
Next we are going to talk about transcripts. There are a lot of podcasters on both sides, but let’s look at the option.
Our very first show with transcripts was Accessibility and Your eCommerce Site: An Interview with Devon Persing. Now it should be obvious from the title what spurred this decision. In fact, we even talked about it in the show.
Bob Dunn: That reminds me actually that I do need to get transcripts for my show. I’m feeling very guilty right now and I didn’t know that.
Devon Persing: I’m sorry, that wasn’t my intention. [laughs]
Bob Dunn: No, that’s good, I need a reminder.
What transpired shortly after that was a email from Devon offering to transcribe our show for us. I was thrilled. At that point we started using some of our sponsorshiops on creating transcripts for our show.
Why Aren’t We Seeing More Transcriptions of Podcasts?
There are several reasons for this, some which I discovered by doing my own research. Here are a couple that stood out.
They Cost Money
Yep, that’s true. It costs to have someone transcribe your podcasts. Now I admit that I did do some research before committing to Rev.com. Some podcasters talked about great prices and services on Fiverr and other low-cost sites. But I also saw some disappointed customers as well. I just didn’t want to deal with that. Face it. A lot of podcasts are done free by the podcaster. We are fortunate to have had sponsors who helped us cover that cost. But even then you need to build in that cost.
There were other transcription services as well, more moderately priced. For example, Trint.com. This is done via machine and not human. After testing it a couple of times, although it was less expensive, we had to do much more editing on our end. It just didn’t even out for us.
People Will Read Instead of Listen
Many podcasters, from my research, used this as a reason. There are two critical pieces to this part. First, by reading the transcript instead of listening, they can more easily skip over your sponsor blurbs. Secondly, reading transcriptions doesn’t translate into download numbers, which are crucial to drawing new readers and sponsors. To be honest, I had to really mull over these two.
What About Show Notes?
This is an option I looked into as well. Google it and you will see what defines show notes. Having seen such a wide variety of what people label as show notes, it really can be anything. Some do simple bullet lists, others add a bit more context and summaries, and some really get into a detailed summarization that gives you a good grasp of what the highlights of the show were, plus enough information that may give you what you need without having to listen to the show.
As far as show notes and SEO, if written well and are over 350 characters, they will help you SEO.
Since our podcasts are no longer sponsored, our budget is tighter and we have since moved to show notes. In a perfect world, yes, would love to continue transcripts and that may happen again sometime
One Last and Important Tip
I will give you fair warning. Depending on the length of your podcast, it can be quite long. But at the same time, I do not feel right editing it down for the sake of shortness. So instead, I would recommend that you do a couple other things to help the readability.
- Create subheads. This not only breaks up the text but allows readers to scan the transcript for specific points or parts they are interested in.
- Bold some text. We like to bold some of the text to highlight some important thoughts or aspects that add to the discussion. Again, it makes it easier to read and also helps highlight talking points.
Now, I cannot tell you what the right decision is for your podcast in terms of providing transcriptions or not. You have your own reasons and possibly very limited resources. As far as ourselves, yes, we have had to make decisions based on all of this criteria. And to be honest, there are times when we have not been able to offer them due to lack of resources.
What you choose to do is what’s best for you, and I hope, best for your listeners.
3. How to Prepare Your Guests for Your Podcast
This may not be for you if you don’t have guests, but I fell that often we talk more about what our guests could have done better, and in the end, often it lies with us the host.
Let’s face it. Not everyone is comfortable or at ease when they know the interview they are about to participate in will be heard by hundreds, thousands or even millions of listeners. It can be nerve-wracking for many guests.
Sure, you may have some pros on your podcast who are veteran guests in the podcast space. Maybe they do this all the time. Or they may be naturally comfortable with interviews.
But you can never assume everyone is, nor should you.
Now I’m not suggesting every podcaster does this the same way, but I’m going to share my personal thoughts in case you are considering jumping into the podcast with interviews.
Audio vs Video
Likely your guests will know if your podcast is audio only, but that isn’t a good assumption to make. And some restrict their appearances to audio only. So make that clear on your very approach with the invite.
Be as Clear as You Can With the Pre-Show Notes You Send
Be clear and don’t be afraid to mention tips that you may consider obvious. Again, we may think all of our guests are tech savvy because they agreed to be on our podcast, but that can be a mistake.
The Tech Stuff
But at the same time we cannot assume they know everything. For example, on our podcast, where it is audio only, these are some things I share with my guests that they may not be aware of.
Microphones: We always recommend that a guest uses a microphone vs. their built-in computer speaker for quality. I know that we can’t expect everyone to have a mic, but in most cases they will find one. The other option is the mic in the earbuds they may be use to using for those company meetings or a Facebook chat with relatives. If that’s the case, give them a soft but friendly warning that if they move much, the mic will run against their clothing and cause unwanted background noise.
Headphones: On the other end, we alway recommend headphones, or at least, earbuds. Let them know that if they are using the speakers on their computer, your voice will be echoed in the recording.
How You Record
What you use to record is entirely up to you. For example, if you are doing video podcast, I would recommend Zoom. If you are looking for audio only, you can check out Skype, although we never had much luck with it.
Here’s what I learned.
No matter how much we think we live in a world where everyone uses Skype, it’s not a reality. I found out that there were many instances where I told my guests that we would record via Skype and it only added to their stress because as a non-user of Skype, they had to sign up and install it on their computer.
And of course, I wasn’t that happy with the results of my recordings. (You know, those weird moments in a Skype call where voices become similar to robots).
My main concern was this and that is why I use Zoom. Not only is the audio good, but you do have the option to add video anytime you want.
Questions for Your Guests
If you are interviewing, you are likely asking questions. You may have a podcast where you ask various guests the same questions. Or perhaps, like ours, they are specific to the topic and the guest. In either case, most guests will appreciate having them beforehand. On the other hand, you may have a guest who feels they don’t need them and from experience, can go with whatever you throw their way, as long as they know the general topic. Or maybe your podcast model doesn’t work that way and you want the guest to plan their answers or even think about them. But do give this some thought. We provide our guests both the show notes and the questions one week prior to recording.
A Couple of Odds and Ends
There are a couple other things to keep in mind that will help your guests.
Very few podcasts are live streamed. Most are pre-recorded and have a set date. Sometimes we record a month or more ahead of the time it will be posted. Other podcasts are recorded several months before they are posted. Whatever the case, let your guest know about those dates and help them remember this for questions asked that might date the interview. In fact, reminding them about it when you start with them isn’t a bad idea. We include both the recorded date and the date it goes live. For recordings that are done months ahead of time, this helps them to avoid talking about an current issues. And even two or three weeks out is good to know if you allow your guests to share any upcoming promotion they are having.
Respect Your Guests’ Time
If you stick to a maximum of minutes for your show, prepare your guest. Also, if you have any leeway on that time, let them know that as well so they don’t feel pressured to fill any gaps or cut themselves off. Another thing to keep in mind is the pre- and post-show banter. It may be tempting to catch-up with the guest prior to recording, especially if they are someone you know and you haven’t talked to for awhile. This is something you will need to feel out with each guest. And if the opposite happens and the guest is wanting to chat a bit more, either give them the time or politely explain that you need to go. Whatever you do, don’t cut them off or be rude.
Lastly, Make it a Comfortable Experience
As I said in the beginning, some people are very nervous about doing podcasts. Find ways to set their mind at ease. This maybe even include some informal banter at the beginning. Unless you are some large studio with a strict set of standards and time limitations, help your guest feel they belong and that they are important. Because in the end they are.
4. An Interview Question from Your Podcast is a Potential Blog Post
This one takes us away from the basics of podcasting and will help to open your eyes to the possibilities of using your podcast to create even more valuable content for your readers.
In today’s episode, I’d like to I hope I can touch on ways that to repurpose your podcast. In this podcast I often do this the form of offering you more than just the audio. adding video and text as well, so it serves the needs of a wider audience.
You can look at other options, like the post I did on Repurpose, a service that will create a video out of your podcast audio and post it on YouTube.
Of course, when you are doing a podcast, other content ideas will pop into your head and give you more possibilities for blog topics.
But I’m Talking about the Interview Questions
If you do interviews, you have a goldmine of stuff sitting right in front of you. A single answer from one of your questions can not only become content worthy of a blog post, but it can also do three other important things.
- Answer that specific question for your blog’s readers.
- Bring a concept to the surface for someone who may not have listened to your podcast.
- Add a bit of SEO juice more on a focused topic rather than the broader topic.
I actually do this myself.
As an example, you can look at yesterday’s post titled: From Brick & Mortar to Online: How Many Products Should I Sell Online at First?
This single question and answer came from my podcast episode: From Brick and Mortar to Online: Making the Transition with Jonathan Martin
See how that works? The broad concept, a brick and mortar store moving to online, covers a lot of stuff. But there are people who may be asking, and searching specifically for the answer to how many products of their current stock should they make sure and have included in their online store when they launch?
Two Caveats Here, Though
First, we already have transcripts of our podcast audios. If you don’t, you will need to do them manually or have that single answer transcribed.
Secondly, the answer you choose needs to have enough meat to it. Posts with more than 350 words work best for SEO, so find a long enough reply from your podcast guest— or expand it a little if you need to.
But Wait. What About Duplicate Content?
Ah, yes. Duplicate content: that gray area where we aren’t always sure what we can and can’t do to avoid pissing off Google. To play it safe, I treat it the same as when I have used a guest post here from another site where I had originally published it. I make sure to give it a canonical link. If you use Yoast SEO plugin, it’s easy to do. But I suggest you read up on that if you don’t know what I’m talking about.
If You Don’t Do Interviews…
Don’t let that stop you. Consider the content you are providing on your podcasts. Is there potential to create more content from what you have already started through conversation? Get creative and think out-of-the-box. You will be surprised what you might come up with.
5. Hosting Your Podcast
There are several options, and I would suggest hosting your podcast files from your sites server. We use Castos and you can read more about their service and plugin on our post here.
6. How Important Are Headphones for Podcasters?
You will likely dive into all sorts of tech devices and software when you start your podcast. We go over what we use later in this post. But sometimes we wonder just how important our headphones are.
I want to just you a simple tip. And that is about the headphones you choose for your podcasting.
I’ve tried out different ones over the years because I’ve done quite a bit of video production and editing. I am not a gamer, nor do I watch videos or listen to music on my computer. And I have had both decent and crappy headphones over that time.
When I started my first podcast, I told myself I didn’t need headphones. To be honest, I wasn’t interviewing anyone online, and was doing very little editing. My podcasts were short and sweet. But since I already had a pair, I would use them off and on.
But then it was time to invest in better headphones
When I started the WP eCommerce Show, which was first named Do the Woo, I purchased some Jabra USB/wireless headphones. They seemed adequate for what I needed and I was content.
Still, there were a couple of issues.
They were not as comfortable as I spent more time editing and doing the online interviews.
Secondly, they were not very dependable for connection. At least on my desktop and using the wireless. And for some weird reason, it got worse over time. Whether they were plugged in or charged, I would sometimes have to turn them on and off for up to 5 minutes or more to get them connected. Often the little voice would come through the headphones would say, “Connected,” when they weren’t. Then it would say, “Disconnected.” I would come to hate that voice.
There were times I would spend 15 minutes or more battling with the connect and disconnect.
I come to realize that USB headphones were not the route to go. (Although I do use them for traveling with my iPhone and iPad via Bluetooth, which they suffice.)
So about a month ago I went back online. I knew I didn’t need the top of the line, bit I still wanted something decent. I ended up with the Audio-Technica ATH-M40x Professional Studio Monitor Headphones. And I could not be happier.
Why headphones for your podcast are a must
You may be asking, “Why do I need them?”
If you aren’t doing online interviews, you can choose to use your computer speakers instead.
But if you are doing interviews, this is what happens. No matter what you are using for an input, which I assume is going to be a mic of some sort, you don’t want to use your computer speakers. Because if you are listening to your guest via computer speakers that sound will pick up in your input, or what would be you mic and you will get a slightly-off echo. Not good. It’s something you may be able to edit, but that’s unnecessary added work. And any talk-overs will be a nightmare.
Lastly, it will better serve you to use headphones while editing. They remove outside noise and distractions so you can focus on the task at hand.
My two requirements for headphones
In the end, for podcasting, I knew that what I needed was:
- Reliable Connectivity – Something I can plug and listen to. No switching off and on. No USB, but rather the traditional audio cable.
- Comfort – When I am spending considerable time—doing both interviews and serious editing— comfort is key.
It’s really that simple. Most podcasters don’t need some high-end headphones. If you are doing professional studio recording, well, depending on your needs, that may vary. But most of us just need something reliable and comfortable.
7. How We Create Our Podcasts Here at BobWP
It’s your chance to get the royal tour of how we create our podcasts here at BobWP, from equipment to recording, to processing.
People often ask me what I use to create the BobWP eCommerce show. And of course, we use the same tools and workflow for our other podcasts as well.
It’s an interesting question. Since I started my first podcast back in 2010, some of the tools have changed while others, not so much. But after reading other posts of what people use and listening to other podcasters, I found that there was no silver bullet. In fact, it’s all over the board.
So as I share this, I’m aware that it’s not necessarily what will work best for you, but rather a bit of insight into how I work things.
The Podcast Intro
This one wasn’t rocket science. I simply purchased some music from a few different audio sites, which there are many to chose from.. I had used them for my previous podcast and they had a nice selection. But there are a ton of places to get stock music now, so have at it. Once I had my music, I added the intro voiceovers using Garage Band and I was able to add some nice effects.
I also pre-record the intro to the guest, using GarageBand for that as well.
Recording the Shows
For the interviews, I use Zoom for both video and audio.
I record a backup on my end with Camtasia for Mac. I prefer most times still to use this vs. my audio recording.
I create a scripts in Evernote for the basic intro, sponsor rolls and questions, but stick to the sponsor rolls word for word. Otherwise, plenty of other questions and banter are interjected on the spot. The show notes and questions for my guests are sent to them one week prior to the recording via Google docs.
Recording the Podcast Videos
As you may have discovered with this podcast and another of mine, I also do a video podcast. For this, again, I use Camtasia, whether I am doing major editing or not. For my camera, I use the Logitech HD Pro Webcam C920, Widescreen Video Calling and Recording, 1080p Camera. I also have a tripod to use with it if I want to record at a different angle or somewhere else besides my office. I do have another more professional tripod that I can use as well, but I like this one because it works good on a desktop.
For many years, I used the Audio-Technica AT2020USB Plus Cardioid Condenser USB Microphone with a Dragonpad USA Pop filter Studio Microphone Mic Wind Screen Pop Filter, which, as a great starter mic and lasted me for some time. Just recently I purchased the Rode Podcast USB Dynamic Microphone and it is much better quality. I also made sure to get the Rode PSM 1 Shockmount For Podcaster as well. I replaced my pop filter with the Rode NTWS which I feel works much better and is made specifically for the mic. For both mics, I have used the RODE PSA1 Swivel Mount Studio Microphone Boom Arm.
I did a few interview on location and for my first ones, I went easy and cheap: the Insignia Lavalier Microphone and my iPhone. For the one time, that $20 investment was okay, but it’s something I wouldn’t recommend for a permanent solution, but it can be nice to have on hand.. When I did a couple of more local interviews, I invested a little more into a couple of Blue Snowball iCE Condenser Microphones. They worked great, picking up just enough of the background noise to prove it was live, but not too much to overwhelm the interview. The downside is they are not very portable, so they aren’t perfect to lug around on any long trip. But they serve as nice backups, just in case. So now when I’m on the road I use a single mic and that one is the IK Multimedia iRig Mic HD high-definition handheld microphone for iPhone, iPad and Mac.
The headphones I use are the Audio-Technica ATH-M40x Professional Studio Monitor Headphones, which I’ve already touched on.
I either create the scripts or get them from the sponsor, add some background music and create these in GarageBand.
The Editing and Final Process
My process is a bit un usual compared to others. I know that a lot of people love Audacity, which I used in my earlier days. But here’s the deal. I have been using Camtasia for Mac for years doing my tutorials and I love it. So I thought, why not stick with that?
After I have recorded, I download my files from Zoom, drop them into Camtasia and go about my serious editing, while adding into and outro music, guest intro and sponsor rolls, recorded in Garage Band and exported as MP3 files. Again, I find that my experience with Camtasia really helps when it comes to any detailed editing. Anything from cuts, to adding in changes, to balancing the volume on both tracks. Once I have that done, I export it as a WAV file and open it up in Garage Band so I save it using some preset tweaks. There I export it as a Song to Disk, as a high-quality MP3. Lastly, I upload the file to Auphonic.com where the sound is balanced and some additional cleanup. This last service is great because it will balance the sound. If you are doing interviews with someone online, you can never be guaranteed that their voice and yours will balance out as far as the volume goes. Nothing worse than having one persons voice 2 or 3 times louder than the other. Or your ad rolls or music is overwhelming. This automatically balances it all out at a good, recommended volume level for your listeners. Of course this can be done with pricey mixers or some work on your end, but for the price and the quality, you can’t beat this service.
Where I Host My Files
I currently host my podcasts at Castos. I have and prefer to host my podcasts separately from our site. I do not upload them to my media library and embed them that way. There are many reasons for this including avoiding extra bandwidth pressure on my site hosting. If you podcast regularly, for many reasons, I would suggest that you find the right podcast hosting service for you.
To make sure everything works fine, and gets to iTunes without any hiccups, I use the Seriously Simple Podcasting plugin. It’s not rocket science and is easy to understand.
For social and scheduling, I use Social Web Suite. It’s one of those tools that once you start using it and get a groove going, even with new options coming out in the form of services and plugins, you already have it down and there’s no use reinventing the wheel.
I create custom graphics for each show and post, with the guest’s photo in it. I also create three custom graphics for sharing with three quotes from the guest, as well as their photo again. For those, I use Photoshop Elements. What can I say? I was a hardcore Photoshopper user for 20+ years as a graphic designer.
I did share the importance of transcripts of the service we have used, Rev.com.
Judy did go through the transcripts and does some serious editing without losing the tone. She would adds heading throughout to highlight specific parts of the transcript and break up the long text, as well as bolding some of the key points throughout. Those were then convered into a PDF that is downloadable using Pages.
So this is the technical side of things. But as you can see, doing a podcast is hard work. Of course, you can outsource some of this which you may prefer, but we choose to do most ourselves, minus the transcribing.
There is so much more than just the recording, editing and the tools you use. Finding the right guests. Marketing, acquiring sponsors, and getting the word out on a consistent basis. But you can see the process and tools we use.
Lastly, be aware that your workflow is going to change all the time. You will find new, creative ways to do things. You may start outsourcing more it the tasks. For us, current we don’t have sponsors anymore, which reduces the time needed to add additional content. Also, to be honest, we are not spending as much time on editing. I have come to the realization that editing does sometimes take the naturalness out of the show. So there are a few more um’s than usual. Or we make a mistake. Heck, we are only human.
8. How to Repurpose Your Podcasts on YouTube
This is a huge part of podcasting, but rather than spending a ton of time on it, I am going to give you a few tips.
We have already touched on pulling out specific parts of your podcast for single posts above. This is one powerful way to use your content again.
You may also choose to create videos or snippets of your podcast. For example, here is post where we talk about Repurpose and how it lets you easily create videos of your podcasts for both YouTube and Facebook. There are things to think through if you go this route and I touch on those in that post.
And lastly, your podcasts will likely generate other ideas, especially if you also run a blog or are active on other media platforms, such as video, etc. Here is a post that goes over the entire gamut of repurposing that may light some fire under a few ideas you will come up with yourself
9. Avoid Outdated Events on the Day You Publish Your Podcasts
This last tip is some food for thought to leave you with. It’s about make sure that content in your podcast isn’t dated with an event or special that will be over by the time you make your show live.
There are very few audio podcasts that I know of that are live. Almost all of them are pre-recorded, and for good reasons. The most obvious being the ability to edit, post-process and add content. No matter what your show is, likely you will be doing some editing, whether doing it yourself or sending it out to a third-party. There is post-processing that you may engage in to tweak the sound. And lastly, if you have an intro and an outro, or ad rolls, you need to insert them as well.
Now there are a lot of video podcasts that are recorded live, but that’s not what I’m talking about today.
Scheduling Your Podcast Recording Sessions
You will have your own process worked out and the time you schedule them will depend on what works for you. In my own podcasts, I have specific days and times of a week up to 3 months out that guests can book. And I may give them a shorter block to choose from if I need them for a specific date.
But there is that lapse time between recording and publishing.
That’s what I want to talk about today. Some podcasters have a set time to record an entire season. They may record all sessions within one month, say June, if the season starts in September. Others may do it sooner or even later. Whatever the case, there is one big precaution, you the podcaster need to take— and to share with your guests.
How many times has a guest said, “I have this upcoming webinar next week….” only to realize that you are publishing this in 30 days and that specific content will be outdated. Or maybe you even slip up.
I’m not talking about if you record in February and publish in April, and you or your guest talks about the three feet of snow outside your window. Your post is in the archives no matter when you publish. But it’s the events, workshops, and other dated stuff that can throw your listeners for a loop.
What is the Solution?
The easiest thing is to avoid this. Let your guests know before you start to try to avoid any mentions of upcoming events. I include this in my show notes that I send to the guests. However, sometimes you can give your guests the chance to share this info if you do it right.
If someone wants to share an upcoming event…
If it is a conference or workshop, you need to make sure that it’s only shared if you are publishing in time for people to sign up. The same goes for single online events.
If it’s an online event that will be recorded for continued access, make sure you mention that if the podcast goes live post-event. For example you might say:
Joe, you have this great webinar coming up next week, tell us about that. Then make sure you tell your listeners that since the podcast is published afterwards, you will make sure they can get the link to listen to the recording.
My main point is that you as the podcaster need to keep this in mind. Not every guest will remember this, and things often just crop up in the conversation. If appropriate, make a note about it to your listeners in the actual podcast, so that there is no confusion on their part.
What about dating your podcast posts? Well, I talk about that here.
10. Just Do It. Or Not.
Wrapping back around to how we started this post, yes, podcasting can be incredible for your business. It can help you reach new mediums and audiences. It can help build your brand and expertise. And how much time you decide to dedicate to creating your podcast will depend on your own needs.
We are doing two podcasts and have done as many as four. They are important to us and work for our business model. But I am not on a mission to get everyone to do a podcast.
Think about it. Even test the waters if you are unsure. There are many ways to become part of the world of digital content, and it’s up to you to find your own sweet spots.
More on Podcasting…
I have also written other posts that you may find interesting.