This 10-tip in-depth guide comes from a short-lived podcast that I did called Podcasting with BobWP. I have since decided to do a different podcast to replace this third one I am doing, so instead of leaving the separate posts scattered on my blog, I have organized them as a single guide here.
And no matter your learning style. Each tip has a video, audio and text — your choice.
1. Why You Might Want to Start a Podcast for Your Business
We start with the obvious of why the heck you would even want to do this.
According to Google, the first podcast was in 2004. Since then, we have seen waves of ups and downs the popularity of this communication channel. But in the past few years it has seen incredible growth and is, in fact, still moving forward. Although it sometimes feels like we have hit the saturation point with online content, there always seems to be room for more.
But Should You Start a Podcast?
For the sake of simplicity, let’s focus on your desire to podcast for your business. Not a purely personal podcast, or some show just for the sake of talking about something you want to share with the world, but a real marketing tool to generate a larger audience, build a brand, and/or monetize.
Podcasting Is Like Blogging
Let’s face it, they are both great ways to provide content. They can both be useful marketing supports for your business.
And, as with blogs, podcasting is often recognized as something every business should do. Yes, it’s coming to that. How many times has someone told you that you are crazy not to have a blog for your business. Some even make you feel that you are a failure if you don’t. In some respects, I am seeing podcasting moving in the same direction.
But remember, not every business needs a blog. And such is the case with podcasts as well. At least that is my opinion. Sure, it’s an excellent tool for your business, but we all have limited resources.
A Few Reasons You Might Consider a Podcast for Your Business
So let’s look at a few reasons.
- A great way to build your brand and expertise.
- The opportunity to repurpose your content.
- Less competitive than the number of blogs out there.
- A chance to bring your personality into the mix of your content even more
- And it’s good for increasing your traffic.
And Three Reasons You Might Be Reluctant to Start a Podcast for Your Business
- You don’t have the resources and time.
- You feel uncomfortable recording yourself.
- You don’t have anything to say.
But let’s face it, you are going to have a lot of questions you want answered before heading into the world of podcasting, where there will be decisions to be made:
Can you afford the time and money to pull this all together?
Will people even want to listen to you?
Should you do audio, video or both?
Is it best to be a talking head on the show, do interviews, or mix it up?
How often should you podcast?
These are just some of the questions you need to start asking yourself.
But Bob, You Didn’t Answer the Question
Okay, I admit that I didn’t give you a direct answer. And having promised actionable tips, well, consider these first explorations as a way to help you decide.
Let me end this with a story. When we were teaching in-person workshops on blogging, something we have been doing for the past 7 years, I always started each one with this line.
Today I give you permission not to start a blog.
You see, as I said in the beginning, although in a perfect world, every business site can benefit from a blog and would have one. But unfortunately, we don’t live in a perfect world. I once had an attendee come up to me after a workshop that came up to me afterwards and profusely thank me for telling her she didn’t have to have a blog. She had hired some marketing guru who had told her, in a nutshell, that her business would fail if she did not blog. Well, as a result, she woke up in the middle of the night crying, stressed, in a panic attack thinking about what she would write about. It was killing her– and her business.
It’s the same with podcasting. Take the time to think this through. Answer those questions honestly with yourself and make the right decision. And I hope if you are still considering it, or even already diving in, you will join me on this journey.
I wrote on this subject earlier on our blog and have decided to add this as a podcast as it’s an important piece to include in the broader picture of podcasting and accessibility.
2. The Benefits of Offering Transcripts for Your Podcast?
Next we are going to talk about transcripts. There are a lot of podcasters on both sides, but let me tell you why we use them on the BobWP eCommerce Show.
Our very first show with transcripts was Accessibility and Your eCommerce Site: An Interview with Devon Persing. Now it should be obvious from the title what spurred this decision. In fact, we even talked about it in the show.
Bob Dunn: That reminds me actually that I do need to get transcripts for my show. I’m feeling very guilty right now and I didn’t know that.
Devon Persing: I’m sorry, that wasn’t my intention. [laughs]
Bob Dunn: No, that’s good, I need a reminder.
What transpired shortly after that was a email from Devon offering to transcribe our show for us. I was thrilled. But also I knew that this was the beginning. There was no going back. Because how do you offer them for one show and then never again?
So transcriptions started then. She had recommended a service called Rev.com, and after trying it out once, I was hooked. There was a bit of apprehension because I knew we were committed from there on, but there were also 20 shows before that which didn’t have transcriptions. We attempted a failed crowdsource to try to raise the funds for that, and were able to do a few. But those remain transcriptionless (is that a word?) and maybe some day we will catch up on those.
Transcriptions on Our Other Two Podcasts
As you probably have realized, the transcriptions we have done are on our podcast, the BobWP eCommerce Show. This podcast and our Monetizer podcast are taken with a different approach. The content, which are are reading now, is written as a post. Then I record the video using this content for talking points. And after that we extract the audio for the podcast version. As a result, no transcript is needed.
Why Aren’t We Seeing More Transcriptions of Podcasts?
There are several reasons for this, some which I discovered by doing my own research. Here are a couple that stood out.
They Cost Money
Yep, that’s true. It costs to have someone transcribe your podcasts. Now I admit that I did do some research before committing to Rev.com. Some podcasters talked about great prices and services on Fiverr and other low-cost sites. But I also saw some disappointed customers as well. I just didn’t want to deal with that. Face it. A lot of podcasts are done free by the podcaster. We are fortunate to have sponsors who help us cover that cost. But even then you need to build in that cost.
There were other transcription services as well, more moderately priced. For example, Trint.com. This is done via machine and not human. After testing it a couple of times, although it was less expensive, we had to do much more editing on our end. It just didn’t even out for us.
People Will Read Instead of Listen
Many podcasters, from my research, used this as a reason. There are two critical pieces to this part. First, by reading the transcript instead of listening, they can more easily skip over your sponsor blurbs. Secondly, reading transcriptions doesn’t translate into download numbers, which are crucial to drawing new readers and sponsors. To be honest, I had to really mull over these two.
What About Show Notes?
This is an option I looked into as well. Google it and you will see what defines show notes. Having seen such a wide variety of what people label as show notes, it really can be anything. Some do simple bullet lists, others add a bit more context and summaries, and some really get into a detailed summarization that gives you a good grasp of what the highlights of the show were, plus enough information that may give you what you need without having to listen to the show.
If we had decided to go this route ourselves, we would have chosen the latter, which of course would take some serious time to create. In the end, the cost of the transcripts and what they provide won out over any detailed show notes and the time it would have taken us. We still provide a short description and bullet points on what was talked about, but we let the transcribers do their job.
I sometimes think that if we would have gone the route of the show notes we would have spent more time questioning whether we were pulling out the highlights that our readers or listeners would like to see.
So overall, they can be good or really pretty useless, depending on how you approach them. And if you are using them as a way to entice readers to listen to the whole show, to me they are more like teasers than show notes.
We are considering doing show notes only on one of our next podcasts.
So Why Have Transcripts?
My mulling over those two points didn’t last long. In fact, I counterpointed with two others that I couldn’t ignore.
Transcripts Are Good for SEO
That should be obvious. It’s content. And I don’t mean just attaching a pdf that people can download, which of course is also an option we offer. I’m talking about all the juicy, good content that lies within the podcast. It’s hard to argue that it doesn’t help our SEO.
Most Importantly, Transcriptions Are Good for YOU, Our Audience
When I started the podcast, I was aiming for accessibility. That turned out to be the major reason all along. We wanted our podcast to be just that: as accessible as possible—for the hearing impaired and also for people who just may want to print it out and read it in bed at the end of a busy day.
Maybe the stats of downloads will never be as impressive as they might be, but I would hope our sponsors also can imagine how many choose to read the transcript instead, or maybe even snag the pdf to file away for future reading.
And the cost. Hey, I was reading a Facebook post the other day about someone complaining about the cost of something. My only response was, it’s the cost of doing business. So we raised our sponsorships a bit more and took the rest out of our own pockets. That is how it works and we do what we need to do.
One Last and Important Tip
I will give you fair warning. Depending on the length of your podcast, it can be quite long. But at the same time, I do not feel right editing it down for the sake of shortness. So instead, I would recommend that you do a couple other things to help the readability.
- Create subheads. This not only breaks up the text but allows readers to scan the transcript for specific points or parts they are interested in.
- Bold some text. We like to bold some of the text to highlight some important thoughts or aspects that add to the discussion. Again, it makes it easier to read and also helps highlight talking points.
Now, I cannot tell you what the right decision is for your podcast in terms of providing transcriptions or not. You have your own reasons and possibly very limited resources. So I’m not writing this to make anyone feel bad one way or another.
It was our decision, our story. And we’re sticking to it.
What you choose to do is what’s best for you, and I hope, best for your listeners.
3. How to Prepare Your Guests for Your Podcast
This may not be for you if you don’t have guests, but I fell that often we talk more about what our guests could have done better, and in the end, often it lies with us the host.
Let’s face it. Not everyone is comfortable or at ease when they know the interview they are about to participate in will be heard by hundreds, thousands or even millions of listeners. It can be nerve-wracking for many guests.
Sure, you may have some pros on your podcast who are veteran guests in the podcast space. Maybe they do this all the time. Or they may be naturally comfortable with interviews.
But you can never assume everyone is, nor should you.
Now I’m not suggesting every podcaster does this the same way, but I’m going to share my personal thoughts in case you are considering jumping into the podcast with interviews.
Audio vs Video
Likely your guests will know if your podcast is audio only, but that isn’t a good assumption to make. And some restrict their appearances to audio only. So make that clear on your very approach with the invite.
Be as Clear as You Can With the Pre-Show Notes You Send
Be clear and don’t be afraid to mention tips that you may consider obvious. Again, we may think all of our guests are tech savvy because they agreed to be on our podcast, but that can be a mistake.
The Tech Stuff
But at the same time we cannot assume they know everything. For example, on our podcast, where it is audio only, these are some things I share with my guests that they may not be aware of.
Microphones: We always recommend that a guest uses a microphone vs. their built-in computer speaker for quality. I know that we can’t expect everyone to have a mic, but in most cases they will find one. The other option is the mic in the earbuds they may be use to using for those company meetings or a Facebook chat with relatives. If that’s the case, give them a soft but friendly warning that if they move much, the mic will run against their clothing and cause unwanted background noise.
Headphones: On the other end, we alway recommend headphones, or at least, earbuds. Let them know that if they are using the speakers on their computer, your voice will be echoed in the recording.
How You Record
What you use to record is entirely up to you. For example, if you are doing video podcast, you have several options. If you are more traditional, like us, audio can be extracted from video options, but a lot of podcasters use Skype, even though most complain about the quality. There is a handy little piece of software you can purchase for your Skype calls that will record individual tracks. It’s called Call Recorder for Skype from ecamm (Mac only). It works well if that is your choice.
Here’s what I learned.
No matter how much we think we live in a world where everyone uses Skype, it’s not a reality. I found out that there were many instances where I told my guests that we would record via Skype and it only added to their stress because as a non-user of Skype, they had to sign up and install it on their computer.
And of course, I wasn’t that happy with the results of my recordings. (You know, those weird moments in a Skype call where voices become similar to robots).
My main concern was this and that is why I use Ringr.
When I was told about Ringr by a colleague of mine, I hadn’t first explored it. But not only is the quality great, but my guests can click on a couple links and be good to go. I would highly recommend checking them out.
Questions for Your Guests
If you are interviewing, you are likely asking questions. You may have a podcast where you ask various guests the same questions. Or perhaps, like ours, they are specific to the topic and the guest. In either case, most guests will appreciate having them beforehand. On the other hand, you may have a guest who feels they don’t need them and from experience, can go with whatever you throw their way, as long as they know the general topic. Or maybe your podcast model doesn’t work that way and you want the guest to plan their answers or even think about them. But do give this some thought. We provide our guests both the show notes and the questions one week prior to recording.
A Couple of Odds and Ends
There are a couple other things to keep in mind that will help your guests.
Very few podcasts are live streamed. Most are pre-recorded and have a set date. Sometimes we record a month or more ahead of the time it will be posted. Other podcasts are recorded several months before they are posted. Whatever the case, let your guest know about those dates and help them remember this for questions asked that might date the interview. In fact, reminding them about it when you start with them isn’t a bad idea. We include both the recorded date and the date it goes live. For recordings that are done months ahead of time, this helps them to avoid talking about an current issues. And even two or three weeks out is good to know if you allow your guests to share any upcoming promotion they are having.
Respect Your Guests’ Time
If you stick to a maximum of minutes for your show, prepare your guest. Also, if you have any leeway on that time, let them know that as well so they don’t feel pressured to fill any gaps or cut themselves off. Another thing to keep in mind is the pre- and post-show banter. It may be tempting to catch-up with the guest prior to recording, especially if they are someone you know and you haven’t talked to for awhile. This is something you will need to feel out with each guest. And if the opposite happens and the guest is wanting to chat a bit more, either give them the time or politely explain that you need to go. Whatever you do, don’t cut them off or be rude.
Lastly, Make it a Comfortable Experience
As I said in the beginning, some people are very nervous about doing podcasts. Find ways to set their mind at ease. This maybe even include some informal banter at the beginning. Unless you are some large studio with a strict set of standards and time limitations, help your guest feel they belong and that they are important. Because in the end they are.
4. An Interview Question from Your Podcast is a Potential Blog Post
The next yip takes us away from the basics of podcasting and will help to open your eyes to the possibilities of using your podcast to create even more valuable content for your readers.
In today’s episode, I’d like to I hope I can touch on ways that to repurpose your podcast. In this podcast I often do this the form of offering you more than just the audio. adding video and text as well, so it serves the needs of a wider audience.
You can look at other options, like the post I did on Repurpose, a service that will create a video out of your podcast audio and post it on YouTube.
Of course, when you are doing a podcast, other content ideas will pop into your head and give you more possibilities for blog topics.
But I’m Talking about the Interview Questions
If you do interviews, you have a goldmine of stuff sitting right in front of you. A single answer from one of your questions can not only become content worthy of a blog post, but it can also do three other important things.
- Answer that specific question for your blog’s readers.
- Bring a concept to the surface for someone who may not have listened to your podcast.
- Add a bit of SEO juice more on a focused topic rather than the broader topic.
I actually do this myself.
As an example, you can look at yesterday’s post titled: From Brick & Mortar to Online: How Many Products Should I Sell Online at First?
This single question and answer came from my podcast episode: From Brick and Mortar to Online: Making the Transition with Jonathan Martin
See how that works? The broad concept, a brick and mortar store moving to online, covers a lot of stuff. But there are people who may be asking, and searching specifically for the answer to how many products of their current stock should they make sure and have included in their online store when they launch?
Two Caveats Here, Though
First, we already have transcripts of our podcast audios. If you don’t, you will need to do them manually or have that single answer transcribed.
Secondly, the answer you choose needs to have enough meat to it. Posts with more than 350 words work best for SEO, so find a long enough reply from your podcast guest— or expand it a little if you need to.
But Wait. What About Duplicate Content?
Ah, yes. Duplicate content: that gray area where we aren’t always sure what we can and can’t do to avoid pissing off Google. To play it safe, I treat it the same as when I have used a guest post here from another site where I had originally published it. I make sure to give it a canonical link. If you use Yoast SEO plugin, it’s easy to do. But I suggest you read up on that if you don’t know what I’m talking about.
If You Don’t Do Interviews…
Don’t let that stop you. Consider the content you are providing on your podcasts. Is there potential to create more content from what you have already started through conversation? Get creative and think out-of-the-box. You will be surprised what you might come up with.
5. Hosting Your Podcast and Why I Chose Blubrry Hosting for Our Podcasts
Recently I moved all my podcasts over to Blubrry podcast hosting. It was an easy and seamless process and in today’s show I tell you more about that and why I chose this hosting.
If you are doing a regularly scheduled podcast with the shows as posts on your WordPress site, you must host the files somewhere else. What I mean by this is that it’s best not to upload them to your media file, or even a folder on your host, only because if they do start to get popular you host will ask for more money for the bandwidth. And until then, you could be bogging down the speed of your site. In either case, you don’t want that to happen.
Now for those of you who aren’t aware, there are hosting sites that allow you to either have you entire podcast on that host, or stream in your podcasts from there onto your WordPress site. For me, the latter is what I have done since the beginning.
But instead, in the past, I used Amazon S3 which was very affordable and reliable. But as costs started to rise for that, and I was paying a separate cost to someone for stats, I decided to make the move. There are several options and I am choosing not to get into what they are, but instead share why I chose Blubryy hosting and how the process went.
Blubrry Hosting for Your Podcast
When I started my first podcast 3 years ago, I used the PowerPress plugin by Blubrry. And have used it ever since. I’m impressed with the features and have never had any problems with it.
So when I decided to move my files from Amazon S3 using Blubrry hosting over some of the other podcast hosts was a no-brainer.
Why Did I Choose Blubrry Hosting?
The biggest reason probably was because I had been using the plugin and paying for stats via their service. It just made the most sense.
Their support is awesome. As a paying customer they truly treat you like gold. Every question I have had has been answered thoroughly and some of the more difficult ones were taken care of with a one-on-one with someone on support. Amazing stuff.
Although the pricing might have been a little higher than some of the others, both of those reasons were good enough for me to find value in it.
The Migration Was Seamless
Moving any kind of files is a pain in the butt. And I also knew that each episode was linked using PowerPress and all I could think of was changing all those links. No worries, in either case. Their hosting offers free migration of your files from all the popular Podcast hosing platforms, your WordPress site (if you have started to host it there, but need to change because of my previous warning) or yes, even from Amazon S3. All you do it connect and let it do its thing. Now depending on how many files you have and the size, will depend how long this takes. For me it was about 4 hours, but I didn’t have to raiser a finger. It finished and I was good to go.
So again, there are other options out there but I wanted to share my personal experience with Blubrry hosting. If you are interested in learning more, check them out there and you will also get one month free hosting.
Again, if you are regularly podcasting, host those files anywhere but your own site. I don’t care what service you use, but in the long-run you and your site host will be happier.
6. How Important Are Headphones for Podcasters?
You will likely dive into all sorts of tech devices and software when you start your podcast. We go over what we use later in this post. But sometimes we wonder just how important our headphones are.
I want to just you a simple tip today. And that is about the headphones you choose for your podcasting.
I’ve tried out different ones over the years because I’ve done quite a bit of video production and editing. I am not a gamer, nor do I watch videos or listen to music on my computer. And I have had both decent and crappy headphones over that time.
When I started my first podcast, I told myself I didn’t need headphones. To be honest, I wasn’t interviewing anyone online, and was doing very little editing. My podcasts were short and sweet. But since I already had a pair, I would use them off and on.
But then it was time to invest in better headphones
When I started the WP eCommerce Show, which was first named Do the Woo, I purchased some Jabra USB/wireless headphones. They seemed adequate for what I needed and I was content.
Still, there were a couple of issues.
They were not as comfortable as I spent more time editing and doing the online interviews.
Secondly, they were not very dependable for connection. At least on my desktop and using the wireless. And for some weird reason, it got worse over time. Whether they were plugged in or charged, I would sometimes have to turn them on and off for up to 5 minutes or more to get them connected. Often the little voice would come through the headphones would say, “Connected,” when they weren’t. Then it would say, “Disconnected.” I would come to hate that voice.
There were times I would spend 15 minutes or more battling with the connect and disconnect.
I come to realize that USB headphones were not the route to go. (Although I do use them for traveling with my iPhone and iPad via Bluetooth, which they suffice.)
So about a month ago I went back online. I knew I didn’t need the top of the line, bit I still wanted something decent. I ended up with the Audio-Technica ATH-M40x Professional Studio Monitor Headphones. And I could not be happier.
Why headphones for your podcast are a must
You may be asking, “Why do I need them?”
If you aren’t doing online interviews, you can choose to use your computer speakers instead.
But if you are doing interviews, this is what happens. No matter what you are using for an input, which I assume is going to be a mic of some sort, you don’t want to use your computer speakers. Because if you are listening to your guest via computer speakers that sound will pick up in your input, or what would be you mic and you will get a slightly-off echo. Not good. It’s something you may be able to edit, but that’s unnecessary added work. And any talk-overs will be a nightmare.
Lastly, it will better serve you to use headphones while editing. They remove outside noise and distractions so you can focus on the task at hand.
My two requirements for headphones
In the end, for podcasting, I knew that what I needed was:
Reliable Connectivity – Something I can plug and listen to. No switching off and on. No USB, but rather the traditional audio cable.
Comfort – When I am spending considerable time—doing both interviews and serious editing— comfort is key.
It’s really that simple. Most podcasters don’t need some high-end headphones. If you are doing professional studio recording, well, depending on your needs, that may vary. But most of us just need something reliable and comfortable.
7. How We Create Our Podcasts Here at BobWP
In today’s podcast you get the royal tour of how we create our podcasts here at BobWP, from equipment to recording, to processing.
People often ask me what I use to create the WP eCommerce show. And of course, we use the same tools and workflow for our other podcasts as well.
It’s an interesting question. Since I started my first podcast back in 2010, some of the tools have changed while others, not so much. But after reading other posts of what people use and listening to other podcasters, I found that there was no silver bullet. In fact, it’s all over the board.
So as I share this, I’m aware that it’s not necessarily what will work best for you, but rather a bit of insight into how I work things.
The Podcast Intro
This one wasn’t rocket science. I simply purchased some music from The Music Bakery and Audio Jungle. I had used them for my previous podcast and they had a nice selection. But there are a ton of places to get stock music now, so have at it. Once I had my music, I added the intro voiceovers using Garage Band and I was able to add some nice effects.
I also pre-record the intro to the guest, using GarageBand for that as well.
Recording the Shows
I record a backup on my end with Camtasia for Mac. I prefer most times still to use this vs. my audio recording.
I create a scripts in Evernote for the basic intro, sponsor rolls and questions, but stick to the sponsor rolls word for word. Otherwise, plenty of other questions and banter are interjected on the spot. The show notes and questions for my guests are sent to them one week prior to the recording via Google docs.
Recording the Podcast Videos
As you may have discovered with this podcast and another of mine, I also do a video podcast. For this, again, I use Camtasia, whether I am doing major editing or not. For my camera, I use the Logitech HD Pro Webcam C920, Widescreen Video Calling and Recording, 1080p Camera. I also have a tripod to use with it if I want to record at a different angle or somewhere else besides my office. I do have another more professional tripod that I can use as well, but I like this one because it works good on a desktop.
For many years, I used the Audio-Technica AT2020USB Plus Cardioid Condenser USB Microphone with a Dragonpad USA Pop filter Studio Microphone Mic Wind Screen Pop Filter, which, as a great starter mic and lasted me for some time. Just recently I purchased the Rode Podcast USB Dynamic Microphone and it is much better quality. I also made sure to get the Rode PSM 1 Shockmount For Podcaster as well. I replaced my pop filter with the Rode NTWS which I feel works much better and is made specifically for the mic. For both mics, I have used the RODE PSA1 Swivel Mount Studio Microphone Boom Arm.
I did a few interview on location and for my first ones, I went easy and cheap: the Insignia Lavalier Microphone and my iPhone. For the one time, that $20 investment was okay, but it’s something I wouldn’t recommend for a permanent solution, but it can be nice to have on hand.. When I did a couple of more local interviews, I invested a little more into a couple of Blue Snowball iCE Condenser Microphones. They worked great, picking up just enough of the background noise to prove it was live, but not too much to overwhelm the interview. The downside is they are not very portable, so they aren’t perfect to lug around on any long trip. But they serve as nice backups, just in case. So now when I’m on the road I use a single mic and that one is the IK Multimedia iRig Mic HD high-definition handheld microphone for iPhone, iPad and Mac.
The headphones I use are the Audio-Technica ATH-M40x Professional Studio Monitor Headphones, which I’ve already touched on.
I either create the scripts or get them from the sponsor, add some background music and create these in GarageBand.
The Editing and Final Process
My process is a bit un usual compared to others. I know that a lot of people love Audacity, which I used in my earlier days. But here’s the deal. I have been using Camtasia for Mac for years doing my tutorials and I love it. So I thought, why not stick with that?
After I have recorded, I download my files from Ringr, drop them into Camtasia and go about my serious editing, while adding into and outro music, guest intro and sponsor rolls, recorded in Garage Band and exported as MP3 files. Again, I find that my experience with Camtasia really helps when it comes to any detailed editing. Anything from cuts, to adding in changes, to balancing the volume on both tracks. Once I have that done, I export it as a WAV file and open it up in Garage Band so I save it using some preset tweaks. There I export it as a Song to Disk, as a high-quality MP3. Lastly, I upload the file to Auphonic.com where the sound is balanced and some additional cleanup. This last service is great because it will balance the sound. If you are doing interviews with someone online, you can never be guaranteed that their voice and yours will balance out as far as the volume goes. Nothing worse than having one persons voice 2 or 3 times louder than the other. Or your ad rolls or music is overwhelming. This automatically balances it all out at a good, recommended volume level for your listeners. Of course this can be done with pricey mixers or some work on your end, but for the price and the quality, you can’t beat this service.
Where I Host My Files
Again, I’ve already shared my story of why I use BluBrry hosting.
To make sure everything works fine, and gets to iTunes without any hiccups, I use PowerPress from Blubrry. This is one I have used for some time. It works and I’m used to it. I am also subscribed to their Podcast Statistic tools as well. Since I am using their hosting now, I am also using their player.
For social and scheduling, I use Co-Schedule which I have used on this blog for quite some time. It’s one of those tools that once you start using it and get a groove going, even with new options coming out in the form of services and plugins, you already have it down and there’s no use reinventing the wheel.
I create custom graphics for each show and post, with the guest’s photo in it. I also create three custom graphics for sharing with three quotes from the guest, as well as their photo again. For those, I use Photoshop Elements. What can I say? I was a hardcore Photoshopper user for 20+ years as a graphic designer.
I did share the importance of transcripts of the service we use, Rev.com.
Judy does go through the transcripts and does some serious editing without losing the tone. She also adds headings throughout to highlight specific parts of the transcript and break up the long text, as well as bolding some of the key points throughout. We convert those into a PDF that is downloadable using Pages.
So this is the technical side of things. But as you can see, doing a podcast is hard work. Of course, you can outsource some of this which you may prefer, but we choose to do most ourselves, minus the transcribing.
There is so much more than just the recording, editing and the tools you use. Finding the right guests. Marketing, acquiring sponsors, and getting the word out on a consistent basis. But you can see the process and tools we use.
8. How to Easily Repurpose Your Podcasts on YouTube
Another tip to help you extend your podcast audience. There are several options for this but I am going to share what I have personally experienced and used myself.
You know that moment when you find that perfect solution to something you have been wondering about? Well, that’s what happened when I discovered Repurpose.
Repurposing Your Content
Now, when it comes to blog posts, there are tons of ways to repurpose your content. You can make short videos. You can morph it into a podcast, blog series, infographic, ebook, webinar and more. You could even create slides via Slideshare.
With my podcasts, I always look for ways to repurpose them, whether it’s pulling out nuggets of information and creating a blog post, combining a multi-episode series into one podcast, or finding other ideas to repackage them.
But when I first thought of repurposing them for YouTube, since my podcasts are audio only, well, that was another story. I attempted to create a separate file, adding a couple of graphics, etc. But because of the time it took, it was short-lived.
If only there was a way to automate it, I thought. And that’s where Repurpose comes in.
Wait. Do People Really Want a Video That is Just Audio?
I asked myself that question many times. I wasn’t sure I knew the answer, so I asked a good friend, Jason Tucker, who is big on video and really knows his stuff.
And he said, yes. People are used to video. They are on YouTube probably more than anywhere else. It doesn’t matter if the video part is very much. He said that most people will open it on their computer, listening to it while they do some other mundane task, rarely even glancing at the video.
He sold me on the idea.
Repurpose Your Audio Podcasts on YouTube
Repurpose will automatically convert and distribute your podcast across YouTube. That is one feature that caught my eye.
It also works for Facebook Live to YouTube and offers some uploading options such as Dropbox, etc. But for the sake of this post, I am going to show you how I use it for YouTube.
First, you will need to create your connections. Which plan you have with them determines how many connections you can create. For mine, I just have one connection option. You can see that the single input of the podcast can be directed to a few output options. Also, this is connecting to your podcast via your feed, so it’s seamless.
Once you have set up your connection, you will want to create a workflow. First you name it.
Then you select your input type and the connection you have set up.
Now you set your action. As you can see, for YouTube I would obviously set the Convert Audio to Video, but also have the other options of uploading it to a storage service.
From the output, I have chosen YouTube and can also choose a playlist to have it drop in directly into.
Once the workflow is created, it will be listed here. You will notice that I have it set on Manual in the Publish Mode. That means that once the podcasts show up, I will manually choose to process them and send them to YouTube. But if the Automatic is set, two things will happen.
- Any of the podcasts that were pulled in from your feed will automatically start processing and be pushed to YouTube.
- By setting it to automatic, it will also publish them as you publish them on your site.
One note to make: it will always process the most recent one first. So if you are doing it as a batch the first time, it will start with the latest and work its way down.
Of you click on the Workflows settings, you will get all of these options. As you will see, they have some pre-made templates, one of which I chose. You can also pull in an image from your feed, as well as upload a custom template. As far as the custom template, they give you specifications for the file if you choose to go that route. Myself, I wanted simple.
You will also be able to choose which videos are auto-publish. This is good to control as you will note further in this post what you may need to do as far as editing the info on YouTube.
There is also a call-to-action text you can add in the description and a link. For my purposes, I chose to add the link to our site where they can read the transcript. So you can get a bit creative with this.
Then there are also some privacy settings and if you have keywords you want to set globally, you can do that as well.
Once your feed shows up, you will click on episodes and it will list all that are in your feed. The number it pulls in will depend on what number you have listed in your feed. For example, I have 100 in my feed via my PowerPress settings, so it shows 100 episodes. Depending on what you are using, just make sure you don’t show so many that it screws up something with iTunes.
As you see, here the first of these have already been published by myself manually.
Now since I do have this workflow set for manual, if I were to click on two of the publish buttons, it would first show that they are queued.
Then they would go to processing.
I was then notified by email that my video was published on YouTube. Going there I can now see my video.
As I mentioned earlier, there will probably be some editing and settings you need to do once it’s published, if you have it publish right away. For example, it pulls in a certain amount of text from the post into the description on YouTube. For me, it was some content and part of the transcripts.
And, as I said before, you may want to also tweak some of your advanced settings once it’s there.
I love how this works. Sure, there are some tweaks that need to be done once it gets on YouTube, but the time saved on production, uploading, etc, is invaluable. If you are interested it giving it a try, you can open a free account and you will be able to post four podcasts.
Automatically Post to Facebook
In this post I wanted to focus on YouTube, but if you want to repost your audio podcasts on Facebook as well, you can even convert them to video and automatically publish them to your Facebook pages, groups, and/or personal profile.
They have some decent prices for a limited time, so you may want to snag it while you can.
Again, there are other options out there that offer different features. But the unique feature of Repurpose is the ability to auto-post on YouTube. In any case, make sure you use some service or tool to get your podcasts out there even more.
And lastly, don’t forget that there are so many ways to repurpose your content.
10. Avoid Outdated Events on the Day You Publish Your Podcasts
This last tip is some food for thought to leave you with. It’s about make sure that content in your podcast isn’t dated with an event or special that will be over by the time you make your show live.
There are very few audio podcasts that I know of that are live. Almost all of them are pre-recorded, and for good reasons. The most obvious being the ability to edit, post-process and add content. No matter what your show is, likely you will be doing some editing, whether doing it yourself or sending it out to a third-party. There is post-processing that you may engage in to tweak the sound. And lastly, if you have an intro and an outro, or ad rolls, you need to insert them as well.
Now there are a lot of video podcasts that are recorded live, but that’s not what I’m talking about today.
Scheduling Your Podcast Recording Sessions
You will have your own process worked out and the time you schedule them will depend on what works for you. In my own podcasts, I have specific days and times of a week up to 3 months out that guests can book. And I may give them a shorter block to choose from if I need them for a specific date.
But there is that lapse time between recording and publishing.
That’s what I want to talk about today. Some podcasters have a set time to record an entire season. They may record all sessions within one month, say June, if the season starts in September. Others may do it sooner or even later. Whatever the case, there is one big precaution, you the podcaster need to take— and to share with your guests.
How many times has a guest said, “I have this upcoming webinar next week….” only to realize that you are publishing this in 30 days and that specific content will be outdated. Or maybe you even slip up.
I’m not talking about if you record in February and publish in April, and you or your guest talks about the three feet of snow outside your window. Your post is in the archives no matter when you publish. But it’s the events, workshops, and other dated stuff that can throw your listeners for a loop.
What is the Solution?
The easiest thing is to avoid this. Let your guests know before you start to try to avoid any mentions of upcoming events. I include this in my show notes that I send to the guests. However, sometimes you can give your guests the chance to share this info if you do it right.
If someone wants to share an upcoming event…
If it is a conference or workshop, you need to make sure that it’s only shared if you are publishing in time for people to sign up. The same goes for single online events.
If it’s an online event that will be recorded for continued access, make sure you mention that if the podcast goes live post-event. For example you might say:
Joe, you have this great webinar coming up next week, tell us about that. Then make sure you tell your listeners that since the podcast is published afterwards, you will make sure they can get the link to listen to the recording.
My main point is that you as the podcaster need to keep this in mind. Not every guest will remember this, and things often just crop up in the conversation. If appropriate, make a note about it to your listeners in the actual podcast, so that there is no confusion on their part.
10. Just Do It. Or Not.
Wrapping back around to how we started this post, yes, podcasting can be incredible for your business. It can help you reach new mediums and audiences. It can help build your brand and expertise. And how much time you decide to dedicate to creating your podcast will depend on your own needs.
We are doing three podcasts. They are important to us and work for our business model. But I am not on a mission to get everyone to do a podcast.
Think about it. Even test the waters if you are unsure. There are many ways to become part of the world of digital content, and it’s up to you to find your own sweet spots.