There are plenty of blogging tips around. If your business is eCommerce-focused, you may need to modify some of them to fit the online store model, while others are timeless and good advice for all bloggers. Here are six tips for you to ponder.
1. Your Blog Archive Page
You may have decided to list your single blog page and send your customers there to skim through your recent posts. But like your products, it might work better to split up your content into categories. A more refined focus makes it easier for readers to find what they need. You will want to place links to these category archive pages strategically so you don’t distract your customers from making a purchase.
2. To Share Products and Content Socially or Not
The verdict is split on this one. Some suggest that you let customers share your products. Others advise against it, stressing the importance of not cluttering up your product page with sharing buttons. Whatever you decide, don’t leave them off your blog posts. Some readers will want to share and the easier you make it for them, the better.
3. Storytelling Isn’t For Every Store Owner
Storytelling, by you or your customers, can be effective on your blog. But don’t force it. If this doesn’t come naturally to you, don’t struggle over stories that won’t gel with your readers. Maybe your product does not lend to good storytelling.
4. Keep Those Dates on Your Posts
Some store owners get a bit embarrassed if they don’t blog regularly and decide that not showing post dates solves that problem. Don’t do it. Likely you will be writing about products, maybe about your company, or even a customer. those posts will make much more sense if the reader can relate it to a time frame. That new and exciting product you blog about won’t always be new and an undated post doesn’t tell a visitor much.
5. Pay Attention to Comments
Often comments on an online store’s blog can be feedback or testimonials in disguise. Customers will share their thoughts and may even offer suggestions for improvements. These are gems that otherwise would need to be culled from surveys (which have notoriously dismal return rates). Contact these commenters and see if they would let you use them as testimonials.
6. Generate Leads
There are many reasons to blog. It may be a mix of educating, building your brand and moving people closer to a conversion. You don’t want to be constantly selling in your posts, but at the same time, you shouldn’t shy away from those subtle nudges. If you have readers, likely you have already built some trust with them. Chances are they might be a customer who just needs a bit of convincing to make that next purchase.
An added tip: using the power of your blog isn’t about just blogging. Read about these 5 Ways to Use Your Blog without Blogging.
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