The big players in social media, let’s call them the sharks, have tens of thousands of followers on multiple platforms. Some of them use broadcast messaging because they don’t have time to interact with the masses. And so it becomes quantity over quality.
But here’s an idea: why not be a big fish in a little pond? Why not cultivate a nice, smaller list of followers, offer them quality content and give them solutions that can be found on your blog?
So, you ask, how do I use social media in a way that brings me results but doesn’t consume my life (because there are only so many videos of singing dogs you can watch, right)?
What sites are best for promoting your blog? How much time is enough? And what in the heck do you do after logging in?
If you feel like you are swimming upstream with no end destination in sight, I offer the five social media sites I’ve found most useful and show you how they are increasing my blog’s visibility.
LinkedIn, being the older kid on the block, doesn’t always get the attention it deserves. Some still think of it as an glorified rolodex. But I will just say that I can connect more often—and more deeply—with key people in certain industries there than I can on other sites.
Through LinkedIn groups, I can join WordPress discussions and funnel people to my blog for more in-depth answers and solutions. The Q&A forum is a great place to give blogging advice. And LinkedIn gives me another platform for sharing my blogging and social media workshops, which introduce more local people to my blog.
Facebook is the Great Barrier Reef of social media—vast, diverse, with beautiful coral, distracting sea creatures of the exotic variety, the occasional clownfish, and a fair share of barracuda. But unlike the depths of the ocean, this site is filled with noise and things I don’t need. In fact, sometimes it can be mind-numbing.
But, though I don’t do as much on my personal page, I use my business page more often, where I post a WordPress tip of the day, share resources and engage my followers on the topics of my most recent blog posts.
I’m still wrapping my brain around this platform, but, so far, I’m getting more quality information there vs. on Facebook—and the interactions are more topic-specific. I grow my community more selectively on Google+, but that’s what contributes to its more content-specific value.
I use Google+ to share my blog content and inspire interactions and discussions. The value for bloggers is that you can connect with the right people, the ones who are most interested in your blog content. On Facebook, LinkedIn and Twitter, even if I don’t know you, I will usually accept your invitation. But on Google+, you need to fit into the interest of a specific circle I have created (bloggers, WordPress peeps, etc.) I haven’t and probably never will create an I-don’t-know-you-yet-so-I’m-putting-you-here-for-now circle.
Pinterest is an interesting animal. I’m using it as another venue to share resources, a place where I include infographics, my favorite WordPress themes and plugins and focused WordPress ebooks. The cool part about Pinterest is that, if you have the button on your blog, readers can share your posts on their Pinterest boards, where they will often be repined by others, extending your blog’s reach even farther. And since Pinterest is visually driven, the more eye-popping photos you include in your posts, the more your content will be pinned.
I do have one Pinterest board that shows my personal side: my LMAO comedians. What can I say? Humor is one of my core values and pretty much a constant in my life.
This is my favorite social media site. Now you may have heard talk that Twitter is just becoming an endless stream of links: people sending their followers to read their most current blog post or buy their newest cool product. And it’s true that lots of people use it that way.
But, used in the right way, Twitter is an amazing site for promoting your blog. I’ve developed relationships and incredible connections with successful bloggers there. You can track keywords or hashtags for specific blogging topics. You can also find out what people’s most pressing problems are. For example, I respond to questions about WordPress and, when it fits, send a follower to one of the free videos on my blog. That brings more traffic to my blog, and, once, there, people sometimes poke around and find other interesting things—or better yet, become a subscriber.
One more side benefit. On all of these sites, I’ve gotten incredible ideas for new blog posts from my readers and followers.
So there you have it. How one blogger avoided drowning in the sea of social media.
Which social media site has been most successful for promoting your blog?
How much time are you spending on social media?
Did I leave out your favorite platform?