Are the small popups gaining traction due to the fact that they are less intrusive or are there other reasons?
I’m not sure this is the new normal as much as just a trend. Popup Maker hasn’t slowed down in its growth over the last year or two, which I think means full screen overlays are still very much in demand and they’re very effective.
If you needed inline conversions along with what the users are already interacting and doing with your page, you want something with a smaller footprint.
How do strategies differ when you are selling physical products, eg. via WooCommerce vs. downloadable, eg. via Easy Digital Downloads?
Both are obviously impacted by cart abandonment and instant upsells. But a typical WooCommerce site can quickly target users with less than $50 in the cart and offer free shipping.
With your average EDD site, you might set up messages to show a notice if someone has a license and it’s expired or about to expire.
Avatars of people work very well in popup messages. Would there be a time that a logo would work better?
Yes, if you’re in a WooCommerce or EDD marketplace type store and you want to show the logo of the company that the product was created by.
How effective is it when you add a product image in the message?
For things like cart abandonment, I wouldn’t recommend it unless you had something that was just really gonna catch their attention.
We find inserting images into the content is very effective for single-product upsells and cross sells.