Let me start this post off by saying that this is not for everybody.
But if you spend some time with your blog and want to keep things fresh, this might be something to consider, whether you manage your own blog or the content of others, or just anytime you are opening an old post for one reason or another.
It might be that you need to change or update a some content.
Maybe switch out a link or an image.
Or someone tweeted out something about that glaring spelling error they found in a post.
You get my drift here.
Ideas for That To-Do List
Yes, I have my own list of ideas of what I have done over time.
It all boils down to this. Sometimes you realize that some of your old posts need some work, but you don’t have the time to go through them all all in one sitting. Because thy are minor, most of these things can be done over time.
Replacing, Adding or Deleting Images
This happens a lot, especially if you change themes as much as I do. And often it’s all around that featured image. Maybe your previous theme didn’t use the featured image and you never inserted a new one. Or maybe you added the image at the beginning of your post, and now it automatically shows the image again, duplicated in the banner— or some other wonky kind of thing. Put it on your checklist.
When revisiting a post, double check the SEO, especially if the page hasn’t ranked very high. Give the title, meta and your keywords a quick review.
Pay special attention to title and meta length. I remember when the Yoast SEO plugin moved the meta length from around 160 to 320 because Google did its thing. Well, now we are back to 160, so I make the point to double check my meta description due to Google’s neurotic behavior.
Note: if your old post is ranking high, don’t mess with the title and meta description (because, obviously it’s working).
Somewhere along the line you may have added a new plugin. Let me give you two examples. When I added Social Warfare I was not given the option to put in custom images for sharing. Heck, I wasn’t going to spend hours do this manually so now when I’m in an old post, I look to see if it is might be something I want to do.
The second example is when I added Social Web Suite for my scheduled sharing. It allows you to put in custom messages instead of the same one going out again and again. I added that to my checklist.
Tweaks, Updates, and That Thing Called Repurposing
I talk about repurposing your content a lot here. Making small updates on posts is a part of that. Changing some text. Updating a screenshot. Switching out a link or perhaps adding a link to a new post that fits well and adds value for the reader.
Where Does This List Exist?
Let’s hope your answer isn’t in my head.
You must discover the best way for your workflow. There are tons of list tools out there and I am guessing you may already have your favorite. I have mine. But to be honest, I needed something more accessible— and something in my face to remind me to do these things. So when I added the plugin Edit Flow for my editorial calendar, the Editorial Metadata came in handy for this very reason.
You may find your head spinning a bit when you see this, but find what works for you. I have broken up my tasks into new and old posts. And if I rewrite/repurpose a post entirely, it still works for me. This keeps me on task and remembering what I need to do and most importantly, what I have already done.
So there you have it. Something to ponder. No matter if you have your own methods, or if you choose to start your own list, remember, keep that content fresh and alive.
An audio option for this post.