These days there are dozens of page builders in the WordPress space. And when it comes to you online store, you will hear from people on both sides whether they are a good idea to use or not.
This will vary from person to person; no one individual has the right answer. Because, hey, it all depends on what you are using it for.
Beaver Builder and WooCommerce
I’m going to narrow this down to two of my favorite plugins, WooCommerce and Beaver Builder. I am choosing these because I highly recommend them, and interestingly enough, with the WooCommerce plans at Liquid Web, Beaver Builder is bundled in.
Let’s Talk About Page Builders on Your Store
If you truly understand the flow of your site, how customers purchase your products and yes, have a sense of design when it comes to online stores, I say, if a page builder suits your needs, go for it.
You likely will choose to use it for certain pages, or unique landing pages. I never recommend using them for your actual product pages as you want continuity there and I think it’s best to use the default layout.
Beaver Builder comes with some nice WooCommerce integration and allows you to create slick, unique pages with products and other Woo elements. Again, I think that using them more for landing pages, or within posts might be the most effective use of them.
With it you can:
- Display a single product
- Display a single product page
- Display multiple products: all or a subset
- Display price and the Add to Cart button for a single product
- Display subcategories in a parent category
- Display the cart
- Display the Checkout content area
- Display order tracking
- Display the My Account area
Of course, one of the advantages is exactly the reason I used one so many years ago. It was the ability to create a custom site without knowing code. And though many page builders boast of the ease of drag-and-drop, it doesn’t necessarily mean it will be an easy job. There is work involved with any site and conquering the learning curve of any page builder takes time and patience.
The Big Benefit of Beaver Builder and WooCommerce
Whether you are currently using Beaver Builder for your WooCommerce online store, or just at the stage of considering it, there may be something you have overlooked.
Page builders give you the chance for some great A/B or split testing.
I’m sure you know what A/B testing is. Email marketers use it a lot. Send out two emails on the same promotion, written and designed differently, and see which one works best.
Consider this for your online store and the power of a page builder. You can now create pages to test against each other. For example, your product page. Using the same product, try a different layout. Use different copy to sell. Or it may be as subtle as some changes in sub-headings or the color of your buy button. If you research this more, you probably are going to find how simple changes in A/B testing with your online store can substantially increase conversions. There is a science to it for sure.
The same could be done for any kind of WooCommerce site, whether you are selling products or services.
One thing to note. As far as I know there is nothing built-in to run tests, but you could create two landing pages and send out emails to customers to split-test the results. And I’m sure there are other creative ways to tackle this concept.
I’m not saying just go willy nilly and try a bunch of different selling or landing pages. You need to seriously understand what you are doing and there needs to be method and reason behind each test you try.
Whatever direction you go, you may be amazed at what a difference it can make.