You sell all kinds of products and services with WooCommerce. But when adding these to your site, they will be assigned specific product data.
So, as you are assigning these, don’t just think products. And although you will see that a lot of what I’m talking about is labeled product, all can be used for services as well.
Essentially your services are also a product.
Here are the four default types that come with WooCommerce:
- simple product
- grouped product
- external/affiliate product
- variable product
The Product Types
When adding a product, you will choose among these options:
Simple Product – this is a single physical product that has no variations.
Simple Product Virtual – an example of this might be a service, such as hourly consulting.
Simple Product Downloadable – this is both virtual and downloadable, such as an ebook or a music file.
Grouped Product – a collection of products that are related but purchased separately. An example would be different models of the iMac from Apple.
External/Affiliate Product – a product you add to your store that takes buyers to another site to purchase it. Affiliates work well, products you make a commission on.
Variable Product – some products will have different variations and multiple images. For example, a t-shirt that comes in different sizes and colors, with different prices.
Note: some extensions if installed will add more product date choices, such as subscriptions.
When you create a product or service, the page looks very similar to creating a post in WordPress. But this is what is called a custom post type, so it has additional options.
Each product or service you create will have two descriptions. Creating and formatting a description is no different than creating a post or page in WordPress and you use the same editor window.
Product Short Description
This description will typically show up next to the product image, price and add-to-cart. It’s just a teaser to lead them into the full description.
This is where you place the product name and a longer description of the product. It will appear lower on the product page, in some kind of tab format. In your dashboard, this might be a bit confusing as the longer description below is the first thing you will see when adding a new product and the short description above will be further down the page. But on the finished product page, short is at the top with the longer at the bottom.
The product image is added as a featured image. You also can create Product Galleries. This is good if a product has different colors, sizes, shapes or you want to provide different angled shots.
Product image sizes will vary from theme to theme and will be found in the theme-specific documentation.
The challenge with some new WooCommerce users is that if they are selling services rather than products, an image doesn’t always demonstrate the service well, so you will need to get creative.
Product Image Gallery
You can also create a product galley to show all the images that are attached to a specific product. The Featured Image will show as the primary image by default. This is a great feature if your products have some variations, such as different colors.
You can see in the right screenshot that the gallery can easily be re-ordered there with a simple drag-and-drop.
Controlling When the Product Shows
In your Publish options, you will find a setting called Catalog Visibility. Although this is pretty basic, you still have some options here for where to show and hide the product.
Also, it lets you set the product as a featured product. You will find that many themes that are built for WooCommerce may have options on the homepage for the Featured Product. This is where you can control what it does and doesn’t show.
Assigning Categories and Tags
With each product, you can assign categories and tags.
A Closer Look at the Different Product Types
As you can see in these screenshots, the options for each product type are different.
Here you get all the basic settings, which include General, Inventory, Shipping, Linked Products, Attributes and Advanced. You will see the two fields for sales tax here if you have sales tax enabled in your WooCommerce settings.
Simple Product Virtual
Obviously, if you choose virtual for your Simple Product, you will no longer have the shipping option.
Simple Product Downloadable
When you also choose Downloadable (and likely you will also choose Virtual), you get some new options in the General Setting tab.
When creating your Grouped Product, you will see that the General tab no longer exists. That’s because you are creating a Grouped Product that will have several Simple Products added to it. So in reality, it’s not an actual single product to purchase.
Now you will go down to Linked Products and add the products to this group using the Grouping field.
To learn more about grouped products, see our post: How To Set Up Grouped Products in WooCommerce
When you create this product, you will be sending your customers to an external site to purchase it, so both Inventory and Shipping have been removed. Then, under your General tab, you will find settings for the URL or link to send customers to make the purchase.
See more about this on our post Setting Up External Products and Affiliates in WooCommerce.
You can also see how we sell affiliate products using WooCommerce here on our site.
T-shirts are a good example of a variable product because you have different sizes and colors. All those variations need to be tied together. This is where you will be using Attributes and Variations.
For example, these t-shirts come in three colors. We have created three attributes and assigned them here.
If we go to variations and tell it to Create variations from all attributes, we can set up all the product data for each variation. If we had also added the attributes of three sizes, we would have produced even more variations. As you can see from the drop-down menu, you have a lot of options.
And we have settings for each variation. For example, this is the info you will need to add for the green t-shirts.
See our post: Setting Up Variable Products in WooCommerce
All Product Types Also Work for Services
After looking at these four product types, now imagine each one being used to sell a service. It could be consulting, workshops, or just about any other service you can envision selling online. In fact, I have done all three using WooCommerce myself. If you would like to get more details on how to set this up, you can see the post How to Sell Your Services with WooCommerce.
To give you one example of selling a virtual service, consider my podcast sponsorships. I have a landing page where I explain the benefits of our podcast sponsorships. They submit a form and if they want to pay using PayPal or Stripe with their credit card, I have set up this product page. It’s simple and has no description as its simply a payment page. I created a grouped product.
Since it’s a virtual product, I designed a product image with my logo in it.
And a short description with a link to my sales page.
The results are this product page for payments:
One point I’d like to make. If I were doing only this page on my site, I would find a simple way to create it. In other words, I would use my existing Gravity Forms plugin to essentially do the same thing. It may not look as nice, but it would work just fine for my needs. But since I already am using WooCommerce for other things, I chose to use it for this as well.
If you are selling services, you may want to read more about virtual products here.
Beyond the Default Product Types
As I mentioned before, as you add some extension for additional functionality, you will see more options in your Product Data list and settings on the product pages.
WooCommerce Tab Manager
You will also notice a tab called Tabs. This is an extension that comes in handy if you want to add more tabs to your product page for additional information. As you can see here, we have the option to change the default tab title for Description and Reviews and add custom tabs.
If you would like to learn more about this extension, visit this post.
By default you can add the price and the sale price. But what if you need more. There really is no control over running a sale based on specific criteria, such as bulk pricing, select discounts, a sale on a category or end scheduling a sales. But with the Advanced Pricing plugin, you can create pricing rules based on specific customers or products.
Selling Your Photography
Selling photography is a bit different than selling other products and WooCommerce has the perfect extension to help you sell both publicly and privately to clients and customers with the WooCommerce photography extension.
This touches just the tip of the iceberg when it comes to WooCommerce. The beauty of WooCommerce is that it has some very powerful default settings that come with it. But every online store has different needs and there are so many variables. Instead of bloating WooCommerce with dozens, if not hundreds, of features, the extensions and plugins out there give you alternative solutions for your specific needs.
Now that you understand the basics of product types with WooCommerce, you can see how flexible it is. eCommerce is not just about selling physical products, it’s about selling everything online.
Do check out more of our site as we have a lot of other helpful posts on WooCommerce.