WooCommerce, Trade and Global Prosperity, Now and the Future

In a past podcast one of the guests was David Lockie from Pragmatic. I figured this was a good time of the year for not only thinking about what is coming, but also the bigger picture of trade and eCommerce.

Shops, Consumers, Where Will We All End Up?

My co-host, Mendel Kurland asked David where have things been and how have things changed?

He continued to elaborate by also asking him what he had noticed as far as big changes in the industry and the way shops are put together and the way consumers interact with shops. Where you think things are going to end up?

And David did a serious deep dive into something you can ponder on.

So I’m going to zoom out a little bit first, and then I’ll zoom to the future. So going back. Trade’s basically the foundation of humanity as we know it. The necessity and attraction of commerce is what’s allowed people to overcome the fears of different groups, different countries, different tribes, whatever it is, to work together and create almost unimaginable value. Even the Roman emperors would blush at what people have access to these days, even the most modest household. And more than anything trade is what stitches together human society.

It creates mutual interests, and that makes corporation and trust overpower conflict and fear. And the need for that, I’m sure, is never clearer than at the moment. So today eCommerce is an incredibly important part of global trade. It allows anyone to sell anything to anyone else at any time. So I believe this kind of power and freedom is vital for our continuing mutual prosperity.

That trade is one of the reasons that there is much less war now, because it’s just not in each other’s and different nations’ interests to go to war, because they have too many vested trade interests. And open-source is a really important part of that. It’s vital to oppose this increasing centralization of power and protect individual freedoms in this sort of ever more connected world.

That’s why we love WooCommerce. It’s the most powerful, the most popular open-source eCommerce platform. And by supporting every client to achieve success with WooCommerce, we are contributing to global prosperity and harmony, and I really believe that. It’s nothing short that. As to where eCommerce is going, I think there’s some really interesting macro trends. One, which I think is super powerful is the whole kind of No-Code movement. There’s just some really incredible tools coming out with those, Airtable, or Workflow, or Bubble.

We really must pay attention in the WordPress space to what’s happening now, because we’re definitely losing deals to No-Code, and these aren’t necessarily small mom-and-pop store deals. Obviously Shopify’s been super successful. But some of these, they’re kind of enterprise gigs where actually they can do everything they need to with Webflow. So No-Code’s really important as a trend.

It’s just like this massive gaping void of different technologies and potential impacts, both good and bad, on eCommerce, but I think out of that you start to see things like personalization, you start to see things like integration with additive manufacturing, 4D printing, so that it’s not so much a case of, “What have you got to sell other people?”, but, “Can you build what other people want? Can somebody come to their site and tell you what they want and you can make it for them?” So no code, AI, and I’d say personalization’s sort of a pretty big micro trend within that as well. Because you’re right, Mendel, I love dreaming about where things are going.

You can listen to the full episode here.